Posts Tagged ‘news’

adwords time of day

Written on July 18th, 2010 by hsfideasno shouts

adwords time of day

AdWords and PPC Are Old News

You know what’s really driving me nuts (and probably you as well)? The fact that about 90% of the systems and courses available on the net right now are all teaching the exact same thing!

Everyone is taking the same AdWords or PPC training guide, changing it a tiny little bit and then re-selling it as some brand new, never before seen system that will create millions for you.

And it’s all the same regurgitated information! All people are doing is simply slapping a new cover on an old ebook and call it new.

It’s really incredible that so many people are getting away with this, and even more incredible is the number of people who get “taken” by this shady practice each and everyday.

AdWords and PPC are old news, they were great 4 or 5 years ago, but these days you’ve got to spend months and thousands of bucks perfecting your technique before you have a chance.

I swear Google is making it harder and harder to spend money with them. And if you’re an affiliate marketer forget it, you can’t just send people to your affiliate link any more, you now have to create your own landing page to get a better page (quality) score or your ads won’t be shown.

Also think of the cost of AdWords and PPC. Bidding on keywords can cost a small fortune and if you don’t know what you’re doing you can burn through your money blazing fast and still have nothing to show for it.

Sorry, it’s just the truth. If you’re a one-man-show it’s going to be a long, bumpy and expensive road.

So what’s the solution?

Screw AdWords and PPC! Let’s do something new.

Wouldn’t you rather plug into a marketing machine that has almost zero competition?

Say goodbye to weeks of AdWords and PPC frustration. Say hello to the largest untapped and fasted growing marketplace on earth.

Enter Cell Phones…

Did you know that out of the 303 million people in the United States 250 million of them own a cell phone!!

Right now over 61% of the World population uses a cell phone on a regular basis. That’s over 4.3 Billion cell phone users worldwide and those 4 Billion plus people look at their cell phone dozens of times per day.

You can reach more people via their cell phone than any other media on the planet. More people have a cell phone than have a television, computer, internet or anything else you can think of!

The most incredible part is that the cell phone market is virtually un-tapped. Imagine being the first person to figure out that email was a good way to promote products to people back in 1998.

Can you imagine how much money that person made?

This is the same situation, it’s virgin territory, and with 4.3 Billion people in the market and tens of thousands more joining every day the market just keeps getting bigger, and the growth isn’t going to stop any time soon, so there will never be any danger of over-saturation.

Compare the cost of the average AdWords or PPC campaign to Cell Phone Advertising, now I am being conservative but on average your keywords for a AdWords or PPC campaign will cost you around $1.50 to $2.00. Yes I know it may be less or more but on average it’s about this amount.

You can do the same advertising on cell phones for 5 CENTS, No that’s not a misprint, I said 5 cents. (It’s even as low as 3 cents). Try finding top keywords with Adwords or a PPC campaign for this amount… good luck.

Let’s compare, shall we…

If you had a budget of $50 per day for Adwords or PPC and you had to spend a $1.50 for your keywords, you could ONLY afford 33 clicks per day and then your budget is gone. Only 33 people would see your offer.

However if you were advertising on Cell Phones and it only cost you 5 cents per click you could have 1000 clicks before your budget was done for the day. Now 1000 people could see your offer in a single day.

Who do you think will make money faster?

I just did some cell phone advertising using a $50 budget for the day with a 5 cent click rate, plus I ONLY advertised on iPhones, which is only 11% of the market and here are my results.

I got 63,985 impressions, I generated 1000 clicks (it could have been more but I only budgeted for $50) and my click thru rate was 1.56% and I made 19 sales.

The cost of my product was $47, less the $50 dollars for advertising I made a PURE PROFIT of $843 in one day. Not bad for only spending $50.

That’s all well and good but before you jump into Cell Phone advertising there are a few simple steps you have to take when analyzing and attacking a new market:

1) Find a way to get your message out to the people who are looking for what you’re offering.

Solution: Search in Google for Mobile Advertising Platform these are companies that will delivery your message for you. Make sure you check each company out before you sign up, you don’t want to be associated with a company that spam’s.

Here’s a little tip, avoid big companies like Google who have a cell phone advertising division through AdWords. You will need to spend a big chuck of change to advertise with them, which defeats the purpose of more cost effective advertising with cell phones.

2) Find the right product that you can promote to the people in that market for a commission.

Solution: Market your own product or use Clickbank. At Clickbank you will find tens of thousands of products you can offer. Just remember any web site you send people to CANNOT have video. The video used on websites is not compatible on cell phones.

Here’s a tip: find products or services on Clickbank that offer recurring payments, IE: membership programs. Remember my example earlier where I made $843 in one day, well that was to a membership site so I will make that amount every month.

3) Develop a method to present the product you choose in a way that motivates people to buy it.

Solution: Simply write eye catching and motivating ad copy for your cell phone ads. Keep in mind you have a limited number of characters to do this (usually no more then 35), so practice, practice.

Here’s a tip use words like Touch Here in your ad. People that use iPhone have touch screens so they are already in the habit of touching to navigate their phone.

4) Fine tune your plan and repeat it as many time as possible to maximize your earnings.

Solution: Test, test and test again. Because cell phone advertising is so effective you can see your results immediately. This gives you the opportunity to see what’s working and what’s not and make the appropriate adjustments.

I just mentioned the iPhone, here’s how big and untapped the market is. Did you know that the Apple iPhone only has an 11% Market Share in the Cell Phone Industry as of Q1 2009?

What about the other 89% of the people?

For all you stat buffs it breaks down like this:

Apple (iPhone) 11%
HTC 5%
Fujitsu 4%
Other 19%
Blackberry 20%
Nokia 41%

When I took marketing, one phrase stuck with me during my studies. “If you want to be successful in marketing see what everyone else is doing and do the opposite”

So get out there and STOP doing what everyone else is doing and carve your market place in a new and untapped market of Cell Phones. If you want even more information about this untapped market place just click the link in my resource box at the end of this article.

To Your Success
Leo Emery

FEEDING THE BIG CATS! Tigers Lions – Big Cat TV


google adwords content policy

Written on July 2nd, 2010 by hsfideasno shouts

Google PPC: Content or Search?

Advertising in search means that results are displayed in Google under searches, and in its distributors search results. Google content advertising applies to those websites who choose to incorporate “Adsense” into their websites. As adsense rapidly expands, it is now viewable on millions of web pages throughout the web. However, many advertisers are shunning this in favor of merely advertising in search results.
There are several reasons for this, and the first is trust. This has been a result of smaller websites, through to adsense empires choosing to embark on Click Fraud. Although this issue occurs in search it is far less dominant. Those who commit Click Fraud on search are those trying to weaken a competitor’s ROI. With Adsense the same applies, along with the website owner trying to increase his revenues using similar tactics.

Another reason why website owners are choosing to market out with content is the motivation of the buyer when he is on a website. Someone who is on a different website, other than the advertisers might be there for entirely different reasons. For example a website discussing the disadvantages of Adsense, would actually return adverts for those selling “Adsense Websites” for example. People may click on it, but they are unlikely to buy after reading a negative review. The other reason could be that the person on the adsense website was actually looking for what is the best color palette to use. The person therefore would not find the advert relevant, but might click on the advert in a care free manner.
Adsense websites are also often rejected by the advertiser because they feel it involves more administration. Checking through websites to see how relevant they are, and editing their bids to ensure they still appear on a page. With some words having a network of over 500 websites, it is surely a tedious and expensive task. Although this is the case, many also find that their adwords account returns websites, that don’t even appear to be trying to support their keywords. The example which is ripe, are those advertising under legal phrases who appear on adsense websites “terms and conditions” and “privacy policy” pages.

Although many are rejecting content advertising, there are still those who feel it provides a similar ROI to search. A reason for this can be found through in the fact that more and more advertisers are only choosing search. As this occurs the advertiser has less competition so the price of the word reduces. Advertisers are also finding a good ROI from publisher’s websites who decide to actively promote the advertiser’s services within their content. An example of this can be realized from when someone is discussing printing services, and actually directly recommends the advertiser’s services. This is a positive move for both the publisher and the advertiser, and a good way for publishers to move forward. Despite this, publishers still have to remember, to not be too obvious in doing this, or savvy buyers will definitely calculate the publisher’s intention.

Another reason why advertisers are opting for content is to increase their scale, however this can also be done across other search engines. The fact however still exists that those who choose content advertising should choose the Google Adsense network. It is regulated far and above yahoo’s and others equivalents whilst its superior network of publishers means the advertisers will benefit from being able to spread their message through a diverse range of websites.
Despite Adsense being the best PPC content distributor, it certainly doesn’t compare to search for the advertiser. On search the leads are more qualified, more regulated, and less fraudulent. This has seen advertisers consistently choose search over content. Despite this advertiser’s should always test adsense and see if it can provide the ROI they are looking for. Some advertisers say that content provides a better return for their business than search. This varies, however in general search remains King for PPC advertisers.

If you want to learn how to use PPC to grow your business check out the resource box below.

May Day Confirmed, Google SSL & adsense revenue share


adwords what is cpm

Written on June 28th, 2010 by hsfideasno shouts

Advertisement Acronyms Defined: CPM, CPC, CPA

When starting a new online advertising campaign, there are a number of different ways it can be done. If you are looking to have a banner or a text link presence, you will typically be charged following one the four following methods. Each have their pros and cons, but understanding the difference between each method is vital for your advertising success:

1) CPM: CPM stand for Cost per 1,000. It will typically mean that for every 1,000 impressions of your ad on the publisher’s site, you will be charged a certain few. Contracts can be negotiated for several hundred thousand impressions, even millions.

The advantage of this method is that you can easily estimate how much it will cost you, since the traffic figures of the publisher’s site are typically available, determining fairly accurately how many impressions you will get during a given period. The main downside is that the performance of your ad does not have an impact on pricing. You can have nobody or thousands clicking on your ad for the same price. Depending on the CPM rate, this can end up being a bargain or a bad investment, but its always a gamble.

2) CPC: Cost per Click, or CPC, is another method used by advertising companies to sell ad space. In this case, you will pay every time someone clicks on your ad. The CPC can be fixed and predetermined (for example, you buy an ad space that will cost you 0.05$ per click on your ad) or the price can be based on offer and demand for the given space.

Lets say a publisher has 4 ad spots, The first being in the best location, the second in the second best and so on, he can decide to offer the best spot to whoever offers the most per click, the second spot to the next best offer, etc. Google Adwords works that way. The more you are willing to spend per click, the better your ad visibility will be.

3) CPA: Our last acronym, CPA, can stand for Cost per Action, or Cost per Acquisition. It defines the cost associated with each lead or sale created by the click on the advertisement, regardless of the number of impressions or clicks the ad gets. This is normally tracked by some special code placed on the confirmation page on the advertiser’s site, which is loaded when a lead or sale is generated. This method allows the advertiser to closely manage his ROI and advertisement costs, but tend to be more expensive.

If all else fails, you can also buy some flat rate ads, which will charge you x amount of dollars for a certain period, regardless of number of impressions or clicks.

Learn how to pay only 1 cent per click on Adwords


adsense account not active

Written on June 7th, 2010 by hsfideasno shouts

adsense account not active

Reporting Feature of Adsense Is The Best Feature

The interesting feature of Adsense is the little amount of time it takes to insert advertising on your site. It allows you to earn advertising revenue from each page of the site.

Related ads based on the site’s content are spread to a site as text or images. You can take it a step advance by adding a Google search field to deliver related ads based upon search criteria.

It is an really flexible and easy-to-use way out that allows you to incorporate ads on your site, and it is very easy to get started with the program.

How to start?

It is easy to join and get running with Adsense through an online application. During the sign up process, you specify a business or personal account. Google defines a personal account for personal users, as well as businesses with less than 20 employees.

The online application is submitted with approval notification sent via e-mail.
In the initial sign up process, for more details visit to www.google-traffic-generator.comyou must agree with policies which say what is permitted in the program.

The most interesting thing of the Adsense program is that a home business owner gets paid ( CPC ), for more details visit to www.learngoogleadsense.comso let’s learn how that works.

Where is the beef?

The Google ads which are displayed on your pages use two cost structures (for advertisers): cost-per-click (CPC) or cost- per-1,000-impressions (CPM). The AdSense program includes only CPC ads.

This means that advertisers must pay either when consumer clicks on ads, or when the advertiser’s ad is shown on a page to a consumer. According this system, you will receive a part of the amount paid for either activity on your page.

The minimum payment amount is $100. When you sign up, you’ll have access to online reports to track account activity.

Put the process to work.

When you have an Adsense account, you can log on the Adsense site and select the adsense setup tab. You may utilize an ad unit (an image- or text-based ad) or a link unit (a group of links to relevant topics).

Concerning text or image ads, you can pick horizontal, vertical, or square orientation with various formats. In addition, you select the ad color along with page placement and layout.

Once you make your selections, Google will present you with the code for placing ads on your site. You can copy and paste the code in the appropriate location or locations within your site

A quick look at the JavaScript reveals the height and width specifications for the ad along with color settings. It is possible to change the height and width settings, but the ads are designed for the generated settings so they may not be presented clearly if you make changes.

The key component of the JavaScript is the Google ad client variable; this specifies who gets paid for clicks on the ad. This your Adsense account ID the second JavaScript block (show_ads.js) is the crux of the code; it loads the ad code from the Google server.

Reports

Reporting feature of adsense is its best feature. It is easy to track what works and what doesn’t using the program on your site. The reports are too much to cover in detail, but once you sign up and begin using the program, you’ll appreciate their power.

Adsense means site upgrading and less work.
Developing banner ads or any other types of site advertisements can be time-consuming and the ads are not necessarily image raising.In addition, recruiting advertisers and handling payment options present problems.
www.google-traffic-generator.com
www.learngoogleadsense.com


what is cpm adwords

Written on May 10th, 2010 by hsfideasno shouts

adwords cost How To Guide

According to Google, Adwords cost is as much or as little as you would like to spend. In reality, it may not work out that neatly to get the results you are hoping to get, but there is a wide variety in spending options.

The basic costs are a $5.00 activation fee (US dollars) and the minimum cost per click (CPC) on your ad, which is $.01. The minimum cost per thousand impressions, or thousand times your webpage is loaded by a user (CPM) is $.25.

Google offers two options for payment. One is to prepay a certain amount, set up your campaign, then let it go until you have reached the end of the money. In this way you know your Adwords cost before you begin, and can control it easily. The minimum amount for a prepayment is $10.

If you are less concerned with the budget, you can opt for the post-pay method to pay your Adwords cost. With this method, your campaign runs, then at the end of the billing cycle, you are charged the amount that has accrued.

For either type of payment, you´ll need to enter an appropriate credit or debit card or bank account information to activate the account. Google only accepts U.S. bank accounts for bank transfers.

They accept American Express, JCB, Mastercard, and Visa credit cards, and any debit cards with a Mastercard or Visa card logo on them.

Fees per click or per impression can go much higher than the minimum. Google gives you tools to control that aspect of the Adwords cost by allowing you to set either limits on the amount you´re willing to spend each day, or a limit on how much you´re willing to pay per click or per thousand impressions, or both.

It´s possible to project Adwords cost by using the Google keyword tool and get a general idea of how much things will cost.

You can see if you will be able to get the results you´re hoping for with the amount you´re willing to spend, and if not, can find out what you need to spend.

It is easy to predict the amount you´ll spend each day, since you can post a maximum budget for daily spending after establishing the framework for costs.
After that, you´ll want to evaluate your keywords, adjust text, look at ad placements, and generally tweak your campaign in order to make the most of the program.

Using tools can add to your Adwords cost if you choose to utilize third party tools, but some of those may pay off for you by increasing revenue.

You´ll need to know enough about how your campaign is going and what it needs to improve so that you can evaluate what tools will best help you have a successful experience with your adwords campaign.

Keeping a careful watch on your search parameters and keywords, controlling the amount you´re willing to pay and setting a daily budget can help you keep your Adwords cost under control.

CopyNProfit – COPY a shockingly EASY formula for revenue tonight…


article marketing directories

Written on May 4th, 2010 by hsfideasno shouts

article marketing directories

Paid Article Marketing รข?? Why Is Massive Article Submission One Of The Most Popular article marketing strategies?

Paid article marketing is actively used by many internet marketing gurus on a regular basis. Why? –Because they are so busy with creating and promotion new products and services that they are not able to spend time for massive article submission on a regular basis. The problem is that when there is delay in submission your competitors can easily beat you within a few days or weeks in certain niche. So let’s talk below about massive article submission more deeply.

Why Is Massive Article Submission One Of The Most Popular Article Marketing Strategies? 

Here are top 2 reasons why massive article distribution is the major part of paid article marketing: 

1.    Paid article submission saves you time and helps to gain hundreds of quality backlinks within 24-48 hours.  

Massive submission of articles to 100 or more article marketing directories is quite affordable for every marketer. But when you think about the value you get for the cheap and quality service then you realize such kind of paid article marketing saves your time for other important projects and helps you to easily get hundreds of backlinks overnight. 

2.    Massive distribution can increase your sales overnight. 

Just imagine what if you affiliate product site would have gained 100 high quality backlinks from various higher pagerank article directories? Of course, you would likely make one or more sales overnight. 

Conclusion: 

You can use paid article marketing service either on forums like DP (here you will find cheap and quality service) or on special sites which offer professional article submission, or as a cheaper option – Isnare article directory that distributes 5 articles to thousands sites for only $10.


adsense dynamic pages

Written on March 10th, 2010 by hsfideasno shouts

adsense ready Websites

It really doesn’t matter what type of website you may be creating, there are certain common elements that should always be incorporated. And if you plan on adding Adsense, Google’s program for webmasters to display the same ads as on search engine results, it can be even more important. Any Adsense ready website should have a layout and design that allows for the display of Google ads.

There are two main areas in website design. The look and feel that is visual and the backend that involves ongoing activities like updating, collecting user input, and RSS feeds if applicable just to name a few. In this article we’ll take a look at the backend planning and operations.

In a perfect plan, you would design a website and layout that can provide easy navigation, lots of valuable content on the subject matter, and one that can be easily maintained. Most of the maintenance would be more in the updating and adding content on a regular basis. The content should be organized by sub categories so that any visitor can drill down into specific areas within the subject matter.

As an example, if you were designing a website on raising fish as a hobby, you could sub categories on freshwater, saltwater, equipment, and etc. In each section, the adsense ads displayed would be specific to each category that the user was viewing. The trick is to make sure the placement can correlate to the subject, since Google reviews the content to insure accurate placement, you need to make sure that the information is visible to the Google software bots (bots are software programs that identify subject matter).

You wouldn’t want to use frames in your design since that may it more difficult for Google to determine the right subject. Actually, frames were never a good idea as far as search engine rankings due to the method of determining content, although they are a quick shortcut for the website designer. Tables would be a better choice but even with tables you should show some restraint.

A good portion of your time will be spent on adding content to your website once it is up and running. There are several good ways to help you automate the process depending on your server OS and website editor. When you first start planning and developing your website, you should include an updating methodology.

The two most popular server Operating systems are Unix/Linux or Windows. The most common automated methods used on Unix/Linux servers are:

SSI – Server side includes which is used with Apache Server software (also can run on Windows servers)
PHP – A scripting language used to display dynamic content (also can run on Windows servers)
Perl – Another scripting language used to display dynamic content (also can run on Windows servers)

On a Windows Operating System you can run the above but many chose to run scripting languages that are inherent to Windows such as:

ASP – Active Server Pages is Microsoft’s dynamic content language
.NET – A more robust version of ASP that uses the .NET Framework

There are many more script languages but the ones above are the most popular and are all good choices. In ease of use, SSI wins hands down. The more sophisticated needs will require one of the scripting languages. But the learning curve is considerable and depending on the size and scope of the website, may not be necessary.

There are also many popular Web Content Management systems that may be used when the number of pages, contributors or authors, and subject matter out grow the abilities of a more simple solution. These high-end programs can let users add content on the fly and do many automated tasks besides updating content.

No matter what you chose to help you automate your updating methods, you should have some method incorporated into your website design. Manually updating any website will be laborious and time consuming. And once you get beyond a few pages, almost impossible to track and maintain.

Another good way to provide content that is always fresh is RSS feeds. Rich Site Summary is a format for adding news items from other websites like Yahoo News or any newsy website. RSS feeds from websites can be setup using software feed readers or news aggregate software. It can be as simple as a Java routine that goes to your website of choice and pulls in the latest articles or news items. Or you can expand the service to include many websites that have content that matches your website with very sophisticated buy off the shelf software packages.

Once again it’s not so important on which method you use as to make it easy to setup and that it provides high value content to your website visitors. Depending on the subject matter, they may or not be a lot of daily information available. But RSS feeds can help you provide constant new content on any specific subject.

So if you want to design an Adsense ready website, stick to basic good website backend procedures. Navigation needs to be simple and content easy to find. Content needs to be updated frequently and very relevant to subject matter. Use as many easy and efficient auto updating methods as you can. And last, but not least, organize your subject matter in sub categories and create a natural flow of information.


article marketing automation

Written on February 25th, 2010 by hsfideasone shout

article marketing automation

Quick article marketing strategies – Automation Tools

A Free Strategy That Works Really Nice.

Article Marketing is a good free strategy for generating targeted traffic for your sites or blogs and has repeatedly been known to be the greatest kind of traffic.

This method has become notably popular for boosting traffic and sales for many site owners and one of the most essential advantages is that you get targeted traffic for your site. People seeking for what you offer.

Here you’ll learn how to plan your strategy, and how to automate your content creation (something really boring and time consuming).

Getting Targeted Visitors with Your Content - Keyword Research

Writing your article needs some exploration and meticulous attention to the terms that you use when you make it. The secret to maximizing the productiveness of your article is in choosing the best keywords for your target audience.  Make sure to select keyword phrases that get a reasonable amount of visitors and reasonable competition. Some services like the word tracker toolcould help.

Creating The Articles: Dealing with a Tedious Task…

Writing articles for your sites it’s a tedious task, but could pay for itself in short time.  How can you obtain the content that your sites require?  If Plr content is the first thing that comes to your mind, you have to know that type of content is duplicate content (a single plr article could be used by 100′s of other sites).

Google and the other search engines detect duplicate content. And will move them to the last page of their ranks. You’ll be wasting your time..

The best way to work with plr articles is to rewrite them, in order to make them unique. You can do this by yourself (could take some time), hire a ghostwriter or you can use a content rewriter. These are good alternatives to use plr articles on your sites, to automate the content creation.

Rewriting Your Plr Articles with a Couple of Clicks – Using a Content Rewriting Tool.

Outsourcing may be not something cheap if you need to create a lot of content each and every month. A better substitute could be to use an article rewriting software to get multiple unique copies of your articles in seconds. There are some tools that can do this job and a good one is Smart Article Generator (rewriter and generator).

With this tool you can rewrite your content with one click and you can also create fresh content on different subjects from zero. What is best is that it has a reasonable price (with no monthly fees) and comes with free lifetime updates.

To succeed with this technique all you have to do is to create unique articles on a regular basis. Once you can automate this job, you can get lot of traffic and great results in some weeks.


how to change adsense email

Written on February 21st, 2010 by hsfideasno shouts

How do I change the setting in Blogger to pick up the correct adsense account without deleting the blog?

When I created my blog I used my personal email to “sign up” but then
decided to use my work email. Now my blog is set up incorrectly. How do
I change the setting in Blogger to pick up the correct adsense account
without deleting the blog and starting over?



Use this method of putting adsense ads.in your blog :


google adsense change language

Written on January 27th, 2010 by hsfideasno shouts


Full Story » Filed under Adsense Tags:, , , ,
Older Posts »