By following these top 5 keyword research steps you will be able to dominate your competition in any internet marketing campaign you launch. Keyword research is the foundation that your entire campaign should be designed around for. Below is a list of 5 simple to follow steps that if followed will lead to a solid foundation and a very powerful campaign.
1.) Google Suggest is a great free tool which you can find for free doing a Google search. You simply start typing in a keyword and it will automatically start suggesting some great key terms of your choice. This tool can help get your juices flowing and give you some great keyword phrase ideas.
2.) Use SEO Book Keyword Suggestion Tool which is a free tool you can find on Google. You type in your seed keyword and it will return the most popular searched keyword phrases back along with how many times it’s being searched. You want to find a few keyword phrases that drive traffic using this tool. If the keyword phrase you want isn’t producing any traffic then don’t waste your time any further. Find some keyword phrases getting some great results, this is the key.
3.) Now that you have a few keyword phrases go to Google and type in the keyword phrase in the search bar. This will show you how many competing websites there are out there. Next put quotation marks around your keyword phrase like this “keyword phrase” and Google will return the number of optimized results, this is the real number we’re looking for, record that number. Repeat this to all your keyword phrases and select the keyword phrase which has the least optimized competition on Google with the highest traffic and do the math. A formula for this is to take the optimized results and divide that by the number of searches. This will give you the R/S value, the lower the number the better the keyword phrase. Select the keyword phrase with the smallest number.
4.) Another great free tool you can find on Google is google adwords keyword tool . You can type in your keyword phrase and it will return the advertiser competition along it’s search volume. You can even see the estimated average cost per click competing advertisers are competing for. If you see advertisers paying big bucks for the cost per click that’s a sign that there is money to be made with that keyword phrase. Use this tool wisely.
5.) Next go to Google and type in your selected keyword phrase and study all 10 of your competition on the front page. Start by looking at each websites PR(Google Page Rank). If your using internet explorer make sure you have Google’s toolbar as on it they have a feature which shows you the Page Rank of any website. If you have competition with PR’s of 7 or above I don’t recommend competing for that keyword phrase as it will be very difficult to beat them for that spot. The lower the PR the better chance you have of taking their position.
Any good marketer can tell you that the most important part of any campaign is doing solid keyword research. Without it you won’t have any results no matter how much time you put into your campaign. Using the simple 5 steps above will allow you to completely dominate your competition on Google and provide you with the foresight to see great success in your campaign by having a solid foundation built underneath you.
By taking advantage of tools in beating adwords, you are a step closer to reaching a great campaign. There are so many tools and techniques to be utilize in Google adwords. However, keyword research one of the key elements to creating a profitable and manageable campaign. About 90 percent of internet marketers do not succeed in Google Adwords Advertising. Keyword research is a vital factor to you advertising campaign.
What is keyword Research?
Keyword research is a practice used by search engine optimization professionals to find and research actual search terms people enter into the search engines when conducting a search. In interpretation, keyword research targets audiences in the search engine people are searching for. How will beating adwords improve keyword research for you?
• Target specific customers • Expose you to different keyword phrases • Lower completion
Beating Adwords can improve you clicks
By discover the keyword phases techniques, you are able to target a specific audience and promote to them; therefore, receiving good supply of clicks to your campaign. Are you struggling to receive clicks to your ad or want to know some tips to create a profitable ad. Most likely you probably do. Receiving relevant traffic to your advertisement takes time and planning, but with the proper skills you can beat adwords.
Beating Adwords Review
Beating adwords review explains the benefits of keyword research how it will to improving your campaign. Step by step it allows you to organize your keyword s or phrases to best accommodate your campaign. Hopefully, you have an understanding of Beating Adwords Review and the importance keyword research. It is recommended for successful campaign. Read some more information about Beating Adwords
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Make Money Online – Three Fast Ways to Make Money Online
The first thing that you should do is to increase your website traffic, because you will have more chances of sales or adsense clicks, if your website is visited by more people and more chances to earn money online. If you don’t have a website, start with a free one, you can use blogspot.com or wordpress.com to start blogging for a profit.
For this you should make as many traffic exchanges as you can, since this will allow you to obtain more visits from other websites. One important thing is to know the type of website traffic you have in order to decide what kind of tools you may offer to those visitors.
** Update 2009; traffic exchanges are not as effective as they were in 2006, at time you can get more visitors focusing in tagging your web pages in web 2.0 sites, like Digg or StumbleUpon, this is known as social bookmarking.
Other way to increase website traffic to make money online consists in the promotion of a newsletter signup page, which you should send later a serial of automated emails promoting your product or affiliate products.
** Update 2009; this is key, considering that Google has changed its algorithm heavily, you can’t rely just in search engine traffic, for that reason it is very important to build a list in order to recycle traffic.
The second thing that you can do to earn money online is to carry out a SEO or search engine optimization, a key term used in the web today. This system will allow you to obtain more qualified visitors to your own site when you get a better ranking on the net while they look for something just surfing on the bigger search engines.
** Update 2009; Once again, by tagging your web pages and promoting your website through article marketing for example, you get non search engine traffic and because of the links you get better search engine positioning.
Through better positions of your own website in the search engines, like MSN, Yahoo or Google, you may also make more money on line selling and promoting any product you want to launch to the market. The important thing for this is to have current and good content on your website. Write your own articles and publish them in different articles directories like this one you are reading right now.
To earn money online, the third thing that you can do is to start a newsletter or ezine. It does not matter if your web site is large or small, just post the code for newsletters that different websites have onto your own web site.
For example, Google offers “Free Mailing Groups”, an auto-responder system used to submit a newsletter to your subscription list. There are various free scripts that carry out this function. In other words, through this way you will allow people to subscribe for your newsletter or ezine with the latest news you will have about your products and promotions.
A free gift might be absolutely necessary in order to motivate your visitor to give you his – her name an email address.
It did so with the launch of a keyword-targeted advertising program aimed more towards bigger companies. However it was not until later in the year when Google launched the Google Adwords program that they became a mainstream player available to even the smallest of businesses.
The original Adwords program worked well enough, however it worked on the basis of payment by impressions which didn’t guarantee the advertiser a single click so in February 2002 it received a major overhaul with the introduction of the Google Adwords Select program (nowadays it’s usually just known as Google Adwords as the original program has been discontinued).
What is Google Adwords?
Adwords is Googles version of the pay-per-click advertising model. It allows you to display ads which link directly to your website when searches are done for your chosen keywords or keyphrases. These ads are located to the right of the results which Google gives you for a search and they’re also displayed on Googles many partner sites which include AOL, Earthlink, HowStuffWorks and blogger. Recently with the launch of Googles Adsense program your ads could also be displayed on websites related to your keywords.
When you create a Google Adwords ad, you choose keywords for which your ad will appear and specify the maximum amount you’re willing to pay for each click. Remember Googles Adwords program uses a PPC model so you only pay when someone actually clicks on your ad and hence visits your website.
Adwords enables you to save money as its program Discounter automatically reduces the actual cost per click you pay to the lowest cost needed ($0.01 above competition) to maintain your ads position on the results page.
Google is competing well in this arena, in fact they now dominate the market, pulling more advertisers and revenue than former industry leader Overture.com does. I don’t know how long this will last though as Yahoo INC! has just bought Overture. What has Yahoo got up its sleeve?
Advantages of the Google Adwords program
Just as the popularity of Googles search engine is derived from its strong technologically advanced features and results so too is its advertising program Adwords. Google Adwords has many advantages over similar programs such as Overture.com and Findwhat.com.
One of these has been mentioned already, it’s the Adwords Discounter feature which will lower your cost per click price to one cent above your nearest competitor to allow to stay ahead of his or her ad. This means that you don’t have to be constantly checking if your competitors have lowered their bids in order for you to minimize your price, Google does this for you.
The way Google Adwords positions your ads is also another great advantage of the program. In Adwords the position of a certain ad is determined by multiplying your CPC (cost per click) by your CTR (click through rate) and not simply by CPC alone as this would allow the big fish to win all the time.
Googles stipulation that your ads must have a CTR of at least .05% means that a company with deep pockets simply can’t outbid the competition. They also have to outwit them by using good ad copy and appropriate keywords. Even if your competition is willing to pay sky high prices for clicks this still won’t save them, as if they can’t write good pulling ads they will be dropped from the program, leaving you to move up a position.
Other advantages which Googles program has over similar ones include setup time and specific country / language targeting. With Adwords your ads can be live on Google within five minutes of creating them so you can potentially begin to see results immediately, ads on Overture usually go live after a three to five day waiting period. Adwords allows you to choose who should see your ads from among 250+ countries and 14 languages, this means you have more control over your ads so you can be sure they’re only shown to a highly targeted audience which means your more likely to be successful.
How to profit with Google Adwords
Now you know why Google Adwords is such a good thing, let’s move onto how to actually use it in order for your business to make profit. First things first, you should determine how much you can afford to pay for a click. Doing this is important as it enables you to better understand the amount of money you can bid on keywords in Adwords while still remaining profitable. To do this your conversion ratio is needed, calculate your conversion ratio by dividing your monthly unique visitors by your monthly sales, then convert your answer into a percentage by multiplying by 100.
Imagine in a month you get 20000 visitors and sell 500 products each with a gross profit for you of $50. Your conversion ratio simply put is (500/20000)*100 = 2.5%. This means that for every 100 people who visit your site 2.5 buy your product.
Your gross profit per 100 visitors is calculated by multiply the gross profit on your product by your conversion ratio, to continue with the previous example – $50 x 2.5 = $125. Divide your gross profit per 100 visitors figure by 100 to determine how much you can bid in Adwords.
In this case you could afford to pay up to $1.25 for a visitor and still break even. Rarely will you have to pay this much for a click, remember that the minimum CPC on Google Adwords is only 5 cent so play your cards right and you can have high profits.
Choosing your Google Adwords keywords
Next on to picking your keywords. These are the words which when searched for will trigger the appearance of your ad next to the search results. Choosing the right keywords is imperative to the success of your campaign. A good approach to choosing the right words is to imagine what you’d search for if you were looking to buy a product similar to your own.
Remember as with Overture, the more popular a word or phrase is the higher CPC you’ll have to pay and generally clicks from general words convert to sales far less often than clicks from specific terms so it’s always better to have a few highly focused keyphrases that get clicks than to be number one for the most general word or phrase in your industry. In Googles own words:
“General or broad keywords will generate many impressions with few results.”
Do you want “few results”? You certainly don’t so avoid the expensive popular words and stick with the less popular but more profitable keywords. Finding such specific keyphrases can be time consuming, but it’s worth it as research has shown that although much cheaper using specific phrases helps get more highly targeted people to your site and hence helps you get more sales.
On Googles adwords website they recommend using spelling variations and plural versions of your keywords to reach everyone in your target audience. I think this is a good approach as not everyone of your potential customers will search a keyword in the same way, some will use plural versions and others will use singular versions. Similarly some may use American English rather than traditional English, this of course only applies to certain words whereby Americans use different spelling than British, Irish and other English speaking people would.
adwords keyword matching options allow you to refine further when your ads are shown by allowing you to choose whether your ads are shown for certain types of searches on your keywords. There are four types of keyword matching options available, these are broad, exact, phrase and negative. Assume your keyphrase is ‘marketing course’.
With broad matching your ad shows when users search on the keywords ‘marketing’ and ‘course’, regardless of other search terms used or of the order in which they are entered. Broad matching is the default, you don’t have to do anything extra to use it.
Exact matching requires you to place square brackets around your keywords, like the following: [marketing course] Your ad will show when users search only on the phrase ‘marketing course’ and will not show if other words are included or the words are entered in a different order.
The third matching option is the phrase option, this is similar to exact search in the sense that the keywords must all be present and in the right order however your ad will still show even if other words are present in the search. To use phrase matching you must include your keywords in quotes, for example “marketing course”.
Negative matching is the fourth option available. It allows you to block your ad being shown if a certain word is present in the search query. If your keyword is ‘marketing course’ but your marketing course is to do with offline marketing and not internet marketing then by using negative matching you can choose not to have your ad shown for ‘internet marketing course’ as people searching for this are looking for something different than what you offer. In this case ‘internet’ is your negative keyword. You simply place a dash before your negative keyword to use this option (ie ‘-internet marketing course’). Now if a user searches for ‘marketing course’ on Google your ad will be shown, it will not however be shown when the term ‘internet marketing course’ is entered as the query.
Using exact, phrase or negative keyword matching gives you more control over who sees your ads so you won’t pay for clicks that are unlikely to produce well-targeted results so always try and use these options, doing so could result in lower CPC, higher CTR and higher ROI. To demonstrate this fact I conducted a dummy ad to find the prices using broad, exact and phrase keyword matching options for the term ‘internet marketing’. The currency I used was the Euro, I left the maximum CPC at the default of €5. The results are as follows:
internet marketing 11.0 €2.65 – Default broad search cost €2.65 a click and expected clicks is only 11.
“internet marketing” 30.0 €0.74 – With phrase matching expected clicks per day was 30 and cost €.74.
[internet marketing] 37.0 €2.41 – Exact matching cost €2.41 a click and expected clicks was 37 a day.
You can see from above that using both exact and phrase matching options resulted in a lower cost per click rate than simply using the default broad match option. I highly recommend using keyword matching options.
As mentioned earlier Google Adwords allows you to block your ads showing for searches conducted by people from certain countries and people who speak a certain language. There’s no point in letting your ad be seen by people who won’t understand it. Likewise if your product is only sold to a specific country than that country’s residents should be the only people who get to see your ad, as if your company only sells products within America then any other nationals clicking on your ad are simply costing you money for nothing.
Creating your Google Adwords ad
Knowing which keywords to use and how to format them with keyword matching options alone will not make your adwords campaign a success, you must of course also write a good ad which generates interest among those who will see it. To do this your ad must use attention grabbing copy such as ‘free’, ‘new’, ‘sale’, ‘tips’, ‘limited offer’ and give the advantages of your product at the same time. This however isn’t easy as Google allows you a headline of at most 25 characters including spaces and only two other lines of at most 35 characters including spaces, so stick to the point as room is limited. Sticking to the point means avoiding using words like ‘on’, ‘at’, ‘of’ and ‘an’ unless you really have to.
Your ad should target your keywords, by this I mean it should include them. Always include your exact keywords in the title of the ad as this is proven to boost your click through rate immensely, the reasoning behind this I believe is that when users see the keywords they’ve just searched for in an ad particularly in the title of the ad they immediately associate that ad with a good find and will be more likely to click on it.
After just reading the previous paragraph you may be tempted to simply repeat your keywords somewhere else in the ad in an attempt to raise your CTR, however on Googles editorial guidelines page they state that they will not allow repetition of words or phrases in ads as ads without repetition are clearer. This doesn’t however mean that you can’t use closely related words similar to your keywords which you have used in your ad title, these similar words will help back up the searchers believe that he or she has found a very relevant ad. Avoid what’s known as superlatives, these are phrases such as ‘the best’ and ‘we’re number 1′, these serve no other purpose than to make you appear cheap and tacky, which will turn most potential visitors off.
Apart from letting the searcher know your ad is relevant using your keywords in your ad has another advantage, namely that of making your ad stand out among the other ads also on the page. Your ad stands out as Google will highlight in bold any occurrences of the search terms not just within the main search results but on the page as a whole including within any Adwords ads present.
Try if you can to include a call-to-action phrase. A call-to-action phrase is a phrase that which as the name suggests provokes the reader to do something, in this case click on the ad and go to your site. Unlike a banner type advertisement you can’t use generic call-to-action phrases such as ‘click here’ or ‘visit this site’ as this does nothing to help the searcher make up his or her mind as to click on your ad or not. To quote Google again:
“The limited text space should be used for concise, informative language that sets you apart from your competition.”
‘Click here’ or ‘visit this site’ is not informative language, it’s language that simply wastes space and that does nothing to help you, the searcher or indeed Google for that fact. Take Googles advice into mind and
“Use a call-to-action unique to the service or product you provide.”
Examples of unique call-to-actions include: “Join now for 20% discount”, “Register for membership now”, “Download free trial now” and “Order now for free shipping”.
Remember your Adwords ad space consists of just a headline and two lines of text, you need to use this space efficiently to have a chance at success, so to recap I believe the best strategy to use this limited space is to include your exact keywords with or without other words in your headline, give a brief line about your product using words similar to your keywords in the first of the two 35 character lines and use a unique call-to-action phrase in the second.
All that’s left to do as far as creating your ad is concerned is to enter destination and display URL. Not really much I can talk about here, except to point out that your destination URL should be a landing page specific to the product or service dealt with in your ad and not simply your home page. Remember users have clicked on your ad because they’re interested in what the ad offered and not necessary interested in what your company offers as a whole. Landing pages will always convert more clicks to customers than if you had simply linked to your home page.
This section of the article will cover briefly other Adwords related issues such as money issues, adgroups, tracking and testing.
As with any advertising campaign budget management is very important, without it you could quickly find yourself in trouble. In Adwords after you have chosen all your keywords and maximum cost per click amount Google will suggest an amount for you to set your daily budget. This amount is usually about right, and I would suggest sticking with it in most cases, however depending on how deep your companies pockets are, it may be a good idea to raise this suggested amount a little at the start of a new campaign as your ad will be shown much more and you will be better able to view how your ads are performing, then if after analysis of click through rates you decide it would be better to lower your daily budget do so.
Don’t let being in position one dominate your mind when deciding what cost per click to pay for keywords. Doing so may mean your spending more than you really need to, when Google gives you the average position of your ad based on your current cost per click settle for 1,2 or 3 as all these ads will be above the fold (the fold is the point on a page where you have to start using the scroll bar to continue reading).
Remember your position is based on CPC and CTR at all times except the very start of a new ad, so if you use the advice given in this article already you should be able to obtain high click through rates and hence your ad should rise above other peoples ads without you having to spend a cent more than them.
Now onto adgroups, adgroups is a campaign management feature which allows you to group keywords together in order for you to have an ad shown for a number of different keywords rather than the usual one ad for one keyword method. I rarely use adgroups as I find using the one ad for one keyword way produces much better results as ads are highly targeted to the specific search terms used and hence more likely to be clicked on.
Trying to write an ad that can achieve a high CTR for 20 different keywords is impossible. Hence if you do decide to use adgroups in your campaign keep them as small as possible at five or less keywords.
Using adgroups sacrifices the single most effective thing you can do to increase an ads CTR and that’s having your exact keywords in your ads title, remember with adgroups the same ad is shown for all keywords in that group. To use the one ad for one keyword approach you will need to create a new ad for each keyword manually as by default all ads are put into the same adgroup when you sign up.
I know, I know, using adgroups saves time, sometimes it saves a lot of time however I’m not in business to make time, I’m in business to make profit and lots of it and so are you for that fact, so if it takes some time to properly setup a good adwords campaign well then so be it, hence I recommend avoiding the widespread use of adgroups for all but the very largest of campaigns.
Adwords should be no different than any other advertising campaign in the sense that you need to track everything and be continuously testing. Adwords will automatically track clicks, impressions and clicks through rates from when your ad goes live until either you or Google pull it. You should constantly analyze these stats for all your ads, discontinue the ones that are performing badly and raise your daily budget for the ones that are doing well so as to multiply your success.
However tracking CTR is only half the battle, you’ll also want to track conversion rates from certain ads, that is how many people that clicked through from one of your ads actually bought the product the ad offered. This can be done using affiliate software whereby you could set up a specific tracking URL for each ad and then refer to your affiliate stats to determine conversion rates that way. This specific tracking URL would be entered as your destination URL.
You could also as Google suggests attach an identifying parameter by putting ‘?referrer=source’ at the end of your destination URL. Imagine your normal destination URL was http://www.yoursite.com/product simply turn that into http://www.yoursite.com/product?referrer=source. The source would be your keywords to enable you to uniquely identify the ad from which the visitor came. You could then use a web statistics program to determine how many people that bought your product where referred by a particular source / ad.
Testing has been the backbone of many great advertising campaigns on the Internet to date. In Adwords you should test different copy, keywords, CPC and daily budgets on a constant basis in an effort to attain the highest click through rates possible.
Run similar ads together for the same keywords to see what little differences can do to an ads CTR, keep the ads with high CTR’s and pull the ones with low CTR’s, create more and more ads to run against previously successful ones and again drop the ads with lower CTR’s (unless of course the CTR’s of these ads is extremely good too but your others are just better). Don’t forget to test different things on your landing page too, to try and boost your conversion rate.
Google Adwords guide – Conclusion
Google Adwords when utilized correctly can be a great source of new customers for your business at a very low price. Google doesn’t charge you a cent until your daily budget has been reached so you could in theory start to profit without spending anything. I fully endorse Adwords and highly recommend you use it.
Well that’s another article finished, its seems to take me longer and longer to put articles together these days, anyway it’s all good. You have just read approximately 25,000 bytes of thoroughly researched information regarding the different aspects of Googles award winning Adwords program. Others charge for information like this, but not me. Till next time.
I recently purchased adword miracle by Chris Mcneeny, after all the messages I received about it I had to read it for myself and decide whether it’s good or not. For those of you who don’t know what is adword miracle here is a short resume.
A word about the author, Chris Mcneeny is the creator of highly successful products like Affiliate Project X and Day job Killer, he is a very skilful and successful internet marketer; his main field of expertise is google adword.
Adword miracle is a basic course to help you master google adword. Having read all the other ebook Chris has written I had to read this one too to see if it was as good as the other ones. First I have to say that I have read many ebook on the subject, very good ones and very bad ones. But Adword Miracle is one of the easiest to understand, i actually learn quite a lot about adword. I understood what mistakes I was doing and was able to turn bad google campaigns into successful one just with the knowledge I gain from this book. Here is a sample of what you will learn with this eBook:
Basic of adword: First Adword Miracle explains, for the newbie, how does google adword works, how to setup an account, the full break down all the elements of your account and what you should focus on before setting up any campaign. Adword Miracle also show you how to setup the setting in your adword account preventing you from costly mistakes.
Writing Ads: I have read many book on the subject but I must be real honest here, the techniques I have learn in Adword miracle are brilliant and yet so simple. After reading it I was wondering why in the hell I never thought about doing this it was right in my face all along. With this technique alone you can easily transform a bad click through rate into a good one.
Campaign Management: Adword Miracle will also provide you with quality information about bidding strategy for you campaigns, how to setup a daily budget so you don’t go broke on a bad campaign, and how to deal with inactive keywords, That was a big one for me.
Special Themes Section: This special section of Adword Miracle is loaded with some of Chris personnal techniques for promoting products. Techniques like:
- the skimming method
- Affiliate promotion with adword
- Promoting product via a review Page
- Thruth about keywords
- Explanation about profitable keywords and the ones that are a total waste
- And much much more
You also get Bonuses like “How to build a list with adwordâ€, how to choose the right product to promote on clickbank and more. Make no mistake each bonus is written by Chris and contains very useful knowledge.
Overall I thought that Adword Miracle was a very good book, I have learnt a great deal by reading it. Although I must add that it is not for everyone, if you are looking for a get rich quick idea, this is not for you. Adword Miracle requires some work for the techniques to work, but if you are interested in succeeding with adword then this book is a very good starting point.
Does Lena Bjorna’s Coaching Really Work? (Part 3) Internet Newbie Rules Google Adwords
Today lets talk about getting your products or services marketed so your potential customers are aware that they exist.Until they know they are, your never going to make a penny.
First of all you really need to set yourself a budget, a figure that your relaxed about spending each week or month. I suggest at least a budget that will last for the next 120 days. Of course spending money on advertising may be out of the question for now which is not a problem at all, there are many low cost and free ways to do this which we will discuss later.
One thing you will need to do is remember to have fun with it, its not a huge monster to take, its just marketing. Thousands of people before have done it and so can you. An example of how easy it is ,is have you ever recommended a restaurant or movie to someone, well then you can market, that’s no different to any other form of marketing.
Ok there are 2 main areas were going to talk about in the next few articles and that is online and offline. Online is advertising on the internet perhaps with google or yahoo and off line is more traditional like newspapers or magazines.
With online there is an abundance of choice that will suit any budget. The most famous being Google Adwords otherwise known as Pay Per Click. This in lay mans terms is about you bidding on certain words or phrases connected with your product. When someone types in a word you have bid on, your advert will appear giving that person a chance to click on your advert and visiting your website were they can make a purchase. You pay a certain amount every time this happens ( you fix this price before hand) hence the name Pay Per Click.
Now Google Adwords is the most popular but it can be the most expensive if you dont know what your doing in fact any PPC advertising will cost you dearly if your not careful. Me personally i prefer Yahoo’s PPC. Its a lot more easier to understand and is slightly less competitive. But there are many companies out there doing this that will suit your budget and criteria and there will always be a ton of information to get you up to speed. When used correctly these programs can generate massive traffic to you site.
Another option is the online classifieds where you place an advert like you would in a news paper. There a many many places to do this, just type in google “Classified Advertising” and see what comes up. Its really dependant on what your providing. Some specialise in particular markets while others cater for all. These can be paid or free both work very well.
What i suggest is when choosing a place to advertise you first check its list ranking on sites like http:// www.alexa.com. Here you can type in the web address and see how high it ranks in the search engines listings like Google or Yahoo. I suggest its at least in the top 100,000 for it to be worth your time or money. Another thing you can do is see how popular the site is in particular countries, you may want to target geographically.
So that’s just a few ideas for you to mull over but before i continue in the next article with advertising i just want to give a tip. There are endless places and ideas about for you to advertise which can all become a bit overwhelming. I suggest you choose 3 ideas your happy with and stick to those, get good at them, persist with them until they work. Allow at least 3 weeks to start seeing results ( longer with newspapers) dont give up when nothing happens at first, just get better at it and persist. They all work and work well but only if you stick at it. Remember, the home business industry is a real industry just like any other that requires work so please dont loose sight of this
How To Survive After Mighty Google Rapes Your Pagerank
Can you feel the raging fever? White hot!
Millions of webmasters are either clicking their heels or kicking their LCDs. Google’s Pagerank Update is sweeping the globe and reportedly, more people lost vaunted pagerank than gained. That’s where all the heat’s blowin’ from. The conflagration’s a blaze to rival the passion of a SuperBowl game.
I personally lost ranking at two sites (dropped to PR3, PR0), gained at two (accelerated to PR5), and the rest stayed lazy. That’s not so bad considering how powerhouses like Forbes.com and Washingtonpost.com shed their groove by plummeting to PR4 from PR 8!
For those who lost, who gives a hoot! Right? It isn’t the end of the world. PR drop doesn’t necessarily mean SERP drop. I know. I’ve experienced PR drop before and my SERP stayed the same or actually increased. SERPs vastly more important. People visit you based on your location on the search engines- not because of all the green pixie dust in the toolbar.
Now for those who dropped, here are some tactics to maintain and increase the traffic you still deserve:
1. Roll out the Classified ads- Continue posting classifieds on and offline. Adsense, Overture and yeah- bumper stickers will drive paying customers to your site. Just make sure you got great stuff to keep your site sticky.
2. RSS submission -While content’s king, RSS is queen in a world of info overload. Folks fire up their feedburners, snarfers and aggregators daily. Make sure you’re ahead on the RSS train.
3. Article submission- I snagged literally hundreds of backlinks to my NLP , SEO Consulting and Executive Coaching sites by submitting regularly to EzineArticles and Isnare. These backlinks continue to multiply when folks copy the articles to their blogs and webs. Think of it as a safetynet of votes to your site even though primary link partners go belly up.
4. Press release submission- Submitting pr to syndicated newswebs can bring reporters writing you up in the dailies, not just online. This brings new blood pumping into the tired electrons of your web.
5. Forums signatures- Sure, they don’t get you PR juice. But who cares? If people like what you post, they’ll follow your sig and spend time (and moolah) for your services.
6. Blog Submission- Look at ConnectedInternet’s wide readership and massive revenues. Need I say more?
7. Directory submission- We all know directories have lost PR clout. Fact is, paid directories have either dropped in ranking or been deindexed.Nonetheless, there’s still marginal utility to getting your links on the directories: you ensnare the occasional visitor.
8. Ebook submission- I kid you not. Submitting free ebooks to a few software repository sites got me multiple backlinks when grinning freeloaders started posting them on their webs. You’ll boost ranking faster than you can say “pagerank” a million times.
9. Pad file submission- Quickly bring the limelight to your blog by releasing killer apps to download.com. Adobe.com got its PR9 by releasing free software- the adobe acrobat reader. With hundreds of millions of copies floating the web, it’s no surprise that their PR soars. Deservedly.
10. Video upload- A few of mine still lurk Youtube and lassoo a few strays into the ole corral.
11. Social bookmarking-Digg. Technorati. Newsvine. Need I say more ?
A lot of people start to make money online with Google AdSense. The simple reason for this is that it is very simple and inexpensive to set up. But there are many people who hardly make any money with Google AdSense. Most people think that by whacking a few Google adsense ads on their web pages, they will be able to make a lot of money online. So they set this up and wait for the AdSense dollars to start rolling in but to their disappointment nothing much happens. There are various reasons for this and if you are struck in this predicament, for more details visit to www.instant-adsense-dollars.com we are going to look at a few things that should help you to start to make more money online with Google Adsense.
If you were to ask all the internet gurus one question, they will all come up with a thousand different answers. On the other hand, one thing they all unanimously agree on is that your ads should not look like ads at all. What this means is that your ads “should not stand out like a sore thumb”. The reason for this is that most people try to avoid ads like the plague. So we are going to look at a few ways that will help you to make your ads blend in more with your website. Some of the factors we will consider are the style, color, format, size and placement of your ads.
The first thing that we need to look at is the background color of the ad. What you need to do is to make sure that the color of your page and the ad color is the same. You also need to keep the border color as same as the color of your page. Matching the ad color to the page color will blend your ad into the page and that will make your ad appear to a part of your page and not a just an advertisement.
One more thing that can help you to make more money online with Gouge AdSense is to concentrate on the headlines of the page and your ads. By keeping your page headline color as same as the headline color of your ad, for more details visit to www.adsense-income-exposed.com will make your ad seem like a part of your page and this will help you to increase your click through rate and thereby making you more money.
The main text color of your page should be the same as the text color of your ad and you are well advised to keep the link color the same also. Remember that we are trying to blend your ad into your page, so the more things that we can match between the page and the ad, the better your ad will blend in. You will also need to try and match the font of your text to the ad and the best sizes that are known to work is the leader board and both the rectangle sizes.
The most important thing that you need to remember, when trying to make more money online with Google AdSense is the placement of your ad. The ads that tend to get the most clicks are that ads that are placed above the fold. What this means is that when your page is loaded into a browser, it’s the main part that a person sees without scrolling down. So make sure that you have at least one ad unit in this main area. You can also experiment a little with your other placement to suit the design of your site and see what works best for you.
There are a lot of other things that you can do to make more money with Google AdSense but by making a few of the above listed changes, you will start to see an improvement in your Google AdSense earnings. One thing that you should remember above all is that you should provide an interesting and varied experience to your visitors by providing them with lots of appropriate and interesting content and this will increase the number of visitors to your site and the more people that see your site, the more chances of you making more money.
If you feel like you are spinning your wheels with the same poor quality leads from your lead generation service, you’re not alone. In the past few years we’ve heard from more and more of our clients that the quality leads they used to get from their lead gen services are becoming worse and worse. More people are shifting their budgets to pay per click search where the quality remains strong.
Many lead gen firms use pay per click (PPC) search to attract their leads. Once they have a lead, they will ship it out to a variety of vendors, charging each the same fee. If you are seeing your leads get more saturated, it might be time for you to go right to the source instead of letting the middle men do that for you.
Unfortunately, PPC search isn’t quite as easy as it used to be. These days you have a lot of competition and it’s getting increasingly sophisticated. Sure, you can set up a simple web site with contact info and point some ads at it. You’ll probably get a trickle of leads. But if you want to really increase your business and lower your cost per lead or cost per acquisition, you will most likely need to dedicate some resources to it.
When you launch a paid search campaign, you need to realize that everything in your pipeline, from what keywords to appear on, what ads to run, where to send them, how to get them to take action, etc. — all of that can be managed and optimized. Let’s examine two of these areas.
The first place to begin is with your pay per click ad copy. It’s fairly easy to place an ad and launch it. However, the pay per click engines are putting more emphasis than ever on “Quality” algorithms. If you are unable to make the daily effort to test your ad copy, you are going to fall behind those that do. A good PPC management company will run daily split tests for their clients. This is who you are up against more and more these days — experts who double and triple the click through rates of their clients’ ads.
Why is this important? Because it doubles or triples your traffic — and in turn doubles or triples your leads.
But as I mentioned, everything in your pipeline can be optimized. Let’s take a look at where you are sending these people who click on ads. Do you have a contact form or just an email address? Is your phone number visible or in your footer? Are you offering an incentive for people to take action? There’s a lot to tweak and test.
If you can optimize your landing pages over time, you can now take that traffic and double or triple your lead conversions. We’ve seen it time and time again. So, put in the effort, it is worth the time.
Making the jump to PPC search may not be in your company’s core competency. If not, then outsource to a PPC management company. Their experts can mine massive keyword lists, pull keywords from your competitors, conduct the necessary and vital daily split tests, and give you insight into better landing pages.
So, consider getting rid of the saturated lead gen services and heading for the source. The results can be dramatic.
Many people have the mistaken assumption that it’s easy, or that any manual will work, to make money with AdWords. AdWords only becomes easy after you get some experience at it. Also, not all guides are a good choice to learn how to make the most of the system.
AdWords is not a system that you can “just†get some keywords, put up a web page, and let run on autopilot. Many would-be entrepreneurs have found themselves in the poor house this way. You have to constantly monitor your traffic, your ROI, and several other factors to stay on top of what’s happening.
You also have to be clever in getting your keywords, since in the first month, they may be fairly cheap, and in the next month, the price has skyrocketed, effectively blocking you from using them again. It’s a maddening process, but it’s what you have to deal with.
Above all, don’t think that just because you’re using adwords that you can get away with sloppy web pages. Don’t be fooled—AdWords does NOT supplant the old school formula of SEO ranking, but it can complement it.
adwords guides have been around for nearly as long as AdWords itself. Unfortunately for the writers of these manuals, AdWords is a constantly evolving system. What was true even as late as last year may not be true this year. As a result, when shopping for AdWords books, make sure that you get one that was written this year. Any older than that, and you might find the techniques won’t work, or that there is a newer feature in AdWords that you can use to your advantage.
In short form, when dealing with AdWords, you can’t fall asleep at the wheel. There is no passive income in it. You have to be every bit as hard and aggressive with it as you would with a standard organic SEO page.
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Google Adwords.
Pasos crúciales para crear una campaña Efectiva en Google Adwords.
Importancia de Google Adwords en los negocios actuales.
Publicidad Adwords vs. Publicidad Ordinaria.Google o YahooComo Google da relevancia.
Anuncios que atraen la atención
Prioridades de Google
Posicionamiento Web
Como pagar menos que sus competidores con mejor posicionamiento
Como darme de alta gratis en los …
Double Your Web TrafficâOvernight! Google gets searched more than 250 million times every dayâcreating an unbelievable opportunity to get your business in front of thousands every minuteâ¦IF you know what youâre doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doe…
This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google’s expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords’ functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that read…
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