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A Survey on Botnets with Cryptography

Abstract.

 As technology has been developed, the network of bot, botnet, has been huge matter in computer science society. Most botnet causes network security threats and they are based on C&C server such as IRC, HTTP common protocol [1] and recently botnet also constructs P2P connection and the bot’s characteristics and activities are all different according to the structure of  botnet. That is why the existed research is numerous, too, and it is beneficial to categorize and to classify defense mechanism of bot. The bot activities result in a lot of negative effects such as DDoS (Distributed Denial of Service) and  Spamming. The mechanisms for bot detection and defenses can be categorized into C&C based bot detection and P2P based bot detection. A vital aspect of botnet administration is the authenticity and integrity of commands. Asymmetric cryptography offers a simple, yet effective way to do this and the methodology is discussed here.

Keywords: botnet, bot detection, P2P bot, C&C bot ,cryptography

 1. INTRODUCTION

The untraceable feature of coordinated attacks is just what hackers/attackers demand to compromise a computer or a network for their illegal purposes. Once a group of hosts with different locations are controlled by a malicious individual or organization to initiate an attack, one can hardly trace back the origins due to the complexity of the Internet. For this reason, the increase of events and threat against legitimate Internet activities such as information leakage, click fraud, denial of service (DoS) attack, and E-mail spam, etc., have become very serious problems nowadays[1]. Those victims controlled by coordinated attackers are called zombies, or bots which derives from the word “robotâ€. The term of bots is commonly referred to software applications running automated tasks over the Internet [2]. Under such a command and control (C2, or C&C) infrastructure, a group of bots are able to form a self-propagating, self-organizing, and autonomous framework, named botnet [3]. Generally, to compromise a series of systems, the botnet’s master (also called as herder or perpetrator) will remotely control bots to install worms, Trojan horses, or backdoors on them [3]. The majority of those victims are running Microsoft Windows operating system [3]. The process of stealing hosts resources to consist a botnet is so called “scrumping†[3].

Botnets  can be classified into two major categories based on their topologies [4]. One typical and the most common type is Internet Relay Chat (IRC) based botnets. Because of its centralized architecture, researchers have designed some feasible countermeasures to detect and destroy such botnets [5, 6]. Hence, newer and more sophisticated hackers/attackers start to use Peer to Peer (P2P) technologies in botnets [4,7]. P2P botnets are distributed and do not have central point of failure. Comparing to IRC-based botnets, they are more difficult to detect and take down [4]. Besides, most of its existing studies are still in the analysis phase [4, 7].

 The organization of the paper is as follows. In Section 2, botnet  classification is given.Section 3 describes the relevant attacks. Section 4 elaborates the detection and tracing mechanisms. Preventive measures are given in Section 5. The conclusion and future challenges are shown in Section 6.

 2. CLASSIFICATION

Botnets are emerging threats with billions’ hosts worldwide infected. Bots can spread over thousands of computers at a very high speed like worms do. Unlike worms, bots in a botnet are able to cooperate towards a common malicious purpose. For that reason, botnets nowadays play a very important role in the Internet malware epidemic [16]. In [19] the W. T. Strayer et al. presented some metrics by flow analysis on detecting botnets. After filtering IRC session out of the traffic, flow based methods were applied to discriminate malicious from benign IRC channels. The methods proposed by [20] and [21] combined both application and network layer analysis. E. Cooke et al. [22] dealt with IRC activities at the application layer, using information coming from the monitoring of network activities. Some authors had introduced machine learning techniques into botnet detection [23], since they led a better way to characterize botnets. Currently, honeynets and Intrusion Detection System (IDS) are two major techniques to prevent their attacks. Honeynets can be deployed in both distributed and local context [9]. They are capable of providing botnet attacking information, but can not tell the details like whether the victim has a certain worm [9]. The IDS uses the signatures or behavior of existing botnet for references to detect potential attack. Thus, to summarize the characteristics of botnet is significant for a secure network. To the best of our knowledge, we have not found any other work about anomaly-based detection for botnet.

 2.1 Formation and Exploitation

To illustrate the formation and exploitation, we take spamming botnet as an example. A typical formation of botnet can be described as following steps [3],

1) The perpetrator of botnet sends out worms or viruses to infect victims’ machines, whose payload are bots.

2) The bots on the infected hosts log into an IRC server or other communications medium, forming a botnet.

3) Spammer makes payment to the owner of this botnet to gain the access right.

4) Spammer sends commands to this botnet to order the bots to send out spam.

5) The infected hosts send the spam messages to various mail servers in the Internet.

 2.2  IRC-based Bot

IRC is a protocol for text based instant messaging among people connected with the Internet. It is based on Client/Server (C/S) model but suited for distributed environment as well [18]. Typical IRC severs are interconnected and pass messages from one to another [18]. One can connect with hundreds of clients via multiple servers. It is so called multiple IRC (mIRC), in which communications among clients and server are pushed to those who are connected to the channel. The functions of IRC based bots include managing access lists, moving files, sharing clients, sharing channel information, and so on [18].

• Bot: is typically an executable file triggered by a specific command from the IRC sever. Once a bot is installed on a victim host, it will make a copy into a configurable directory and let the malicious program to start with operating system. Generally, bots are just the payload of worms or the way to open a backdoor [18].

• Control channel: is a secured IRC channel set up by the attacker to manage all the bots.

• IRC Server: may be a compromised machine or even a legitimate provider for public service.

• Attacker: is the one who control the IRC bot attack.

The attacker’s operations have four stages [16]:

1) Creation Stage, where the attacker may add malicious code or just modify an existing one out of numerous highly configurable bots over the Internet [16].

2) Configuration Stage, where the IRC server and channel information can be collected [16]. As long as the bot is installed on the victim, it will automatically connect to the selected host [16]. Then, the attacker may restrict the access and secure the channel to the bots for business or some other purpose [16]. For example, the attacker is able to provide a list of bots for authorized users who want to further customize and use them for their own purpose.

3) Infection Stage, where bots are propagated by various direct and indirect means [16]. As the name implies, direct techniques exploit vulnerabilities of the services or operating systems, and are usually associated with the use of viruses [16]. While the vulnerable systems are compromised, they continue the infection process such that saving the time of  attacker to add other victims [16]. The most vulnerable systems are Windows 2000 and XP SP1, where the attacker can easily find unpatched or unsecured (e.g., without firewall) hosts[16]. By contrary, indirect approaches use other programs as a proxy to spread bots, e.g., using distributed malware through DCC (Direct Client-to-Client) file exchange on IRC or P2P networks to exploit the vulnerabilities of target machines [16].

4) Control Stage, where the attacker can send the instructions to a group of bots via IRC channel to do some malicious tasks.

 2.3  P2P-based Bot

Few papers focus on P2P-based bot so far [4, 24-29, 46]. It is still a challenging issue. In fact, using P2P adhoc network to control victim hosts is not a novel technique [26].P2P communication system is much harder to disrupt. This means that the compromise of a single bot does not necessarily mean the loss of the entire botnet. However, the design of P2P systems are more complex and there are typically no guarantees on messages delivery or latency. A worm with a P2P fashion, named Slapper [27], infected Linux system by DoS attack in 2002. It used hypothetical clients to send commands to compromised hosts and receive responses from them [27]. Thereby, its network location could be anonymous and hardly be monitored [27]. One year after, another P2P-based bot appeared, called Dubbed Sinit [28]. It used public key cryptography for update authentication. Later, in 2004, Phatbot [29] was created to send commands to other compromised hosts using a P2P system. Currently, Storm Worm [24] may be the most wide-spread P2P bot over the Internet. T. Holz et al. have analyzed it using binary and network tracing [24]. Besides, they also proposed some techniques to disrupt the communication of P2P-based botnet, such as eclipsing content and polluting the file.

Nevertheless, the above P2P-based bots are not mature and have many weaknesses. Many P2P networks have a central server or a seed list of peers who can be contacted for adding a new peer. This process named bootstrap has a single point of failure for aP2P-based botnet [25]. For this reason, authors in [25] presented a specific hybrid P2P botnet to overcome this problem.

 2.4  Types of Bots

Many types of bots in the network have already been discovered and studied [9, 16, 17]. Table I will present several widespread and well-known bots, together with their basic features.

Types

Features

Agobot

Phatbot

Forbot

Xtrembot

1. They are so prevalent that over 500 variants exist in the Internet today. Agobot is the only bot that can use other                 control protocols besides IRC [9]. It offers various approaches to hide bots on the compromised hosts,including NTFS Alternate Data Stream, Polymorphic

Encryptor Engine and Antivirus Killer [16].

SDBot

RBot

UrBot

UrXBot

SDBot is the basis of the other three bots and probably many more [9]. Different from Agobot, its code is unclear and only has limited functions. Even so, this group of bots is still widely used in the Internet [16].

SpyBot

NetBIOS

Kuang

Netdevil

KaZaa

There are hundreds of variants of SpyBot nowadays [17]. Most of their C2 frameworks appear to be shared with or evolved from SDBot [17]. But it doesn’t provide accountability or conceal their malicious purpose in codebase [17].

mIRC-based

GT-Bots

GT (Global Threat) bot is mIRC-based bot. It enables a mIRC chat-client based on a set of binaries (mainly DLLs) and scripts [16]. It often hides the application window in

compromised hosts to make mIRC invisible to the user [9].

DSNX Bots

The DSNX (Data Spy Network X) bot has a convenient plug-in interface for adding a new function [16]. Albeit the default version does not meet the requirement of spreaders, plugins can help to address this problem [9].

Q8 Bots

It is designed for Unix/Linux OS with the common features of a bot, such as dynamic HTTP updating, various DDoS-attacks, execution of arbitrary commands etc. [9].

Kaiten

It is quite similar to Q8 Bots due to the same runtime environment and lacking of spreader as well. Kaiten has an easy remote shell, thus it is convenient to check further

vulnerabilities via IRC [9].

Perl-Based Bots

Many variants written on Perl nowadays [9]. They are so small that only have a few hundred lines of the bots code [9]. Thus, limited fundamental commands are available for attacks, especially for DDoS-attacks in Unix-based systems [9].

 

3. BOTNET ATTACKS

Botnets can serve both legitimate and illegitimate purposes [6]. One legitimate purpose is to support the operations of IRC channels using administrative privileges on specific individuals. Nevertheless, such goals do not meet the vast number of bots that we have seen. Based on the wealth of data logged in Honeypots [9], the possibilities to use botnets for criminally motivated or for destructive goals are able to be categorized as follows.

 3.1 DDoS Attacks

Botnets are often used for DDoS attacks [9], which can disable the network services of victim system by consuming its bandwidth. For instance, a perpetrator may order the botnet to connect a victim’s IRC channel at first, and then this target can be flooded by thousands of service requests from the botnet. In this kind of DDoS attack, the victim IRC network is taken down. Evidence reveals that most commonly implemented by botnets are TCP SYN and UDP flooding attacks [30].

General countermeasure against DDoS attacks requires: (1) controlling a large number of compromised machines; (2) disabling the remote control mechanism [30]. However, we still need more efficient ways to avoid this kind of attack. F. C. Freiling et al. [30] have presented an approach to prevent DDoS attack via exploring the hiding bots in Honeypots.

3.2 Spamming and Spreading Malware

About 70% to 90% of the world’s spam is caused by botnets nowadays, which has most experienced in the Internet security industry concerned [47, 49]. Study report indicates that, once the SOCKS v4/v5 proxy (TCP/IP RFC 1928) on compromised hosts is opened by some bots, those machines may be used for nefarious tasks, e.g., spamming. Besides, some bots are able to gather email addresses by some particular functions [9]. Therefore, attackers can use such a botnet to send massive amounts of spam [31]. Researchers in [32] have proposed a distributed content independent spam classification system, called Trinity, against spamming from botnets. The designer assumes that the spamming bots will send a mass of e-mails within a short time. Hence, any letter from such address can be a spam.

In order to discover the aggregate behaviors of spamming botnet and benefit its detection in the future, Y. Xie et al. [33] have designed a spam signature generation framework named AutoRE. They also found several characteristics of spamming botnet: (1) spammer often appends some random and legitimate URLs into the letter to evade detection [33]; (2) botnet IP addresses are usually distributed over many ASes (Autonomous Systems), with only a few participating machines in each AS on average [33]; (3) despite the contents of spam are different, their recipients’ addresses may be similar [33]. How to use these features to capture the botnets and avoid spamming is worth to research in the future. Similarly, botnets can be used to spread malware too[9]. For instance, botnet can launch Witty worm to attack ICQ protocol since the victims’ system may have not activated Internet Security Systems (ISS) services [9].

3.3 Information Leakage

Because some bots may sniff not only the traffic passing by the compromised machines but also the command data within the victims, perpetrators can retrieve sensitive information like usernames and passwords from botnets easily[9]. Evidences indicate that, botnets are becoming more sophisticated at quickly scanning in the host for significant corporate and financial data [47]. Since the bots rarely affect the performance of the running infected systems, they are often out of the surveillance area and hard to be caught. Keylogging is the very solution to the inner attack [9,16]. Such kind of bot listens for keyboard activities and then reports to its master the useful information after filtering the meaningless inputs. This enables the attacker to steal thousands of private information and credential data [16].

3.4 Click Fraud

With the help of botnet, perpetrators are able to install advertisement add-ons and browser helper objects (BHOs) for business purpose[9]. Just like Google’s AdSense program, for the sake of obtaining higher click-through rate (CTR), perpetrators may usebotnets to periodically click on specific hyperlinks and thus promote the CTR artificially [9]. This is also effective to online polls or games [9]. Because each victim’s host owns a unique IP address scattered across the globe, every single click will be regarded as a valid action from a legitimate person.

3.5 Identity Fraud

Identity Fraud, also called as Identity Theft, is a fast growing crime on the Internet [9]. Phishing mail is a typical case. It usually includes legitimate-like URLs and asks the receiver to submit personal or confidential information. Such mails can be generated and sent by a botnet through spamming mechanisms [9]. In a further step, botnets also can set up several fake websites pretending to be an official business sites to harvest victims’ information. Once a fake site is closed by its owner, another one can pop up, until you shut down the computer.

 4. DETECTION AND TRACING

By now, several different approaches of identifying and tracing back botnets have been proposed or attempted. First and the most generally, the use of Honeypots, where a subnet pretends to be compromised by a Trojan, but actually observing the behavior of attackers, was enabling the controlling hosts to be identified[22]. In a relevant case, Freiling et al. [30] have introduced a feasible way to detect certain types of DDoS attacks lunched by the botnet. To begin with, use honeypot and active responders to collect bot binaries. Then, pretend to join the botnet as a compromised machine by running bots on the honeypot and allowing them to access the IRC server. At the end, the botnet is infiltrated by a “silent drone†for information collecting, which may be useful in botnet dismantling. Another and also commonly used method is that, using the information form insiders to track an IRC-based botnet [11]. The third but not the least prevalent approach to detect botnets is probing DNS caches on the network to resolve the IP addresses of the destination servers [11].

 4.1 Honeypot and Honeynet

Honeypots are well-known by their strong ability to detect security threats, collect malwares, and to understand the behaviors and motivations of perpetrators. Honeynet, for monitoring a large-scale diverse network, consists of more than one honeypot on a network. Most of researchers focus on Linux-based honeynet, due to the obvious reason that, compared to any other platform, more freely honeynet tools are available on Linux [6]. As a result, only few tools support the honeypots deployment on Windows and intruders start to proactively dismantle the honeypot.

Some scholars aim at the design of a reactive firewall or related means to prevent multiple compromises of honeypots [6]. While a compromised port is detected by such a firewall, the inbound attacks on it can be blocked [6]. This operation should be carried on covertly to avoid raising suspicions of the attacker. Evidence tells us, we need operate less covert on protection of honeypots against multiple compromises by worms, due to worms are used to detect its presence [6]. Because many intruders download toolkits in a victim immediate aftermath, we should block correspond traffic only selectively. Such toolkits are significant evidences for future analysis. Hence, to some extent, attackers’ access to honeypots should not be prevented very well [6].

As honeypots have become more and more popular in monitoring and in defense systems, intruders begin to seek a way to avoid  evade honeypot traps [34]. There are some feasible techniques to detect honeypots. For instance, to detect VMware or other emulated virtual machines [35,36], or, to detect the responses of program’s faulty in honeypot [37]. In [38], Bethencourt et al. have successfully identified honeypots using intelligent probing according to public report statistics. In addition, Krawetz [39] have presented a commercial spamming tool capable of anti-honeypot function, called “Send-Safe’s Honeypot Hunterâ€. By checking the reply from remote proxy, spammer is able to detect honeypot open proxies [39]. However, this tool cannot effectively detect others except open proxy honeypot. Recently, C.C. Zou et al. [34] have proposed another methodology for honeypot detection based on independent software and hardware. In their paper, they also have introduced an approach to effectively locate and remove infected honeypots using a P2P structured botnet [34]. All above evidences indicate that, in case that botnet becomes invisible to honeypot, the relevant research should be improved.

4.2 IRC-based Detection

IRC-based botnet is wildly studied and therefore several characteristics have been discovered for detection so far. One of the easy ways to detect this kind of botnets is to sniff traffic on common IRC ports (TCP port 6667), and then check whether the payloadsmarch the strings in our knowledge database [22]. Nevertheless, botnets can use random ports to communicate. Therefore, another approach looking for behavioral characteristics of bots comes up. S. Racine [40] found IRC-based bots were often idle and only responded upon receiving a specific instruction. Thus, the connections with such features can be marked as potential enemies. Nevertheless, it still has a high false positive rate in the result.

There are also other methodologies exist for IRC-based botnet detection. Barford et al. [17] proposed some approaches based on the source code analysis. Rajab et al. [11] introduced a modified IRC client called IRC tracker, which was able to connect the IRC sever and reply the queries automatically. Given a template and relevant fingerprint, the IRC tracker could instantiate a new IRC session to the IRC server [11]. In case the bot master could find the real identity of the tracker, it appeared as a powerful and responsive bot on the Internet and run every malicious command, including the responses to the attacker [11]. Following, we will introduce some detection methods against IRC-based botnet.

4.2.1 Detection Based on Traffic Analysis

Signature technology is often used in anomaly detection. The basic idea is to extract feature information on the packets from the traffic and march the patterns registered in the knowledge base of existing bots. Apparently, it is easy to carry on by simply comparing every byte in the packet, but it also goes with several drawbacks [45]. Firstly, it is unable to identify the undefined bots [45]. Second, it should always update the knowledge base with new signatures, which enhances the management cost and reducesthe performance [45]. Third, new bots may launch attacks before they are patched in the knowledge base [45].

Based on the features of IRC, some other techniques to detect botnet come up. Basically, two kinds of actions are involved in a normal IRC communication. One is interactive commands and another is messages exchanging [45]. If we can identify the IRC operation with a specified program, it is possible to detect a botnet attack [45]. For instance, the private information is copied to other place by some IRC commands, we claim the system is under an attack since a normal chatting behavior will never do that [45]. On the other hand, the traffic may be encrypted or be concealed by network noises [21]. Any situation will make the bots invisible.

In [45], authors observed the real traffic on IRC communication ports ranging from 6666 to 6669. They found some IRC clients repeated sending login information while the server refused its connection [45]. Based on the experiment result, they claimed that bots would repeat these actions at certain intervals after refused by the IRC server, and those time intervals are different [45]. However, they did not consider a real IRC-based botnet attack into their experiment. It is a possible future work to extend their achievements.

 In [49], P. Sroufe et al. proposed a different method for botnet detection. Their approach can efficiently and automatically identify spam or bots. The main idea is to extract the shape of the Email (lines and the character count of each line) by applying a Gaussian kernel density estimator [49]. Emails with similar shape are suspected. However, authors did not show the way to detect botnet by using this method. It may be another future work worth to study.

 

4.2.2 Detection Based on Anomaly Activities

In [21], authors proposed an algorithm for anomaly-based botnet detection. It combined IRC mesh features with TCP-based anomaly detection module. It first observed and recorded a large number of TCP packets with respect to IRC hosts. Based on the ratio computed by the total amount of TCP control packets (e.g., SYN, SYNACK, FIN, and RESETS) over total number of TCP packets, it is able to detect some anomaly activities [21]. They called this ratio as the TCP work weight and claimed that high value implied a potential attack by a scanner or worm [21]. However, this mechanism may not work if the IRC commands have been encoded, as the discussion in [21].

 4.3 DNS Tracking

Since bots usually send DNS queries in order to access the C2 servers, if we can intercept their domain names, the botnet traffic is able to be captured by blacklisting the domain names [41, 42]. Actually, it also provides an important secondary avenue to take down botnets by disabling their propagation capability [11]. H. Choi et al. [41] have discussed the features of botnet DNS. According to their analysis, botnets’ DNS queries can be easily distinguished from legitimate ones [41]. First of all, only bots will send DNS queries to the domain of C2 servers, legitimate one never do this [41]. Secondly, botnet’s members act and migrate together simultaneously, as well as their DNS queries [41]. Whereas the legitimate one occurs continuously, vary from botnet [41]. Third, legitimate hosts will not use DDNS very often while botnet usually use DDNS for C2 Server [41]. Based on the above features, they developed an algorithm to identify botnet DNS query [41]. Their main idea is to compute the similarity for group activities and then distinguish the botnet from them based on its value. The similarity value is defined as 0.5 (C/A+C/B), where A and B stand for the size of two requested IP lists which have somecommon IP addresses and the same domain name, and C stands for the size of duplicated IP addresses [41]. If the value approximated zero, such common domain will be suspected [41].

There are also some other approaches. Dagon et al. [42] presented a method by examining the query rates of DDNS domain. Abnormally high rates or temporally concentrated were suspected, since the attackers changed their C2 servers quite often [44]. They utilized both Mahalanobis distance and Chebyshev’s inequality to quantify how anomalous the rate is [44]. Schonewille et al. [43] found that when C2 servers had been taken down, DDNS would often response name error. Hosts who repeatedly did such queries could be infected and thus to be suspected [43]. In [44], authors evaluated the above two methods through experiments on real world. They claimed that, Dagon’s approach was not as effective since it misclassified some C2 server domains with short TTL, while Schonewille’s method was comparative effective due to the suspicious name came from independent individuals [44]. In [48], X. Hu et al. proposed a botnet detection system called RB-Seeker (Redirection Botnet Seeker). It is able to automatically detect botnets in any structure. RB-Seeker first gathers information about bots redirection activities (e.g., temporal and spatial features) from two subsystems. Then it utilizes the statistical methodology and DNS query probing technique to distinguish the malicious domain from legitimate ones. Experiment result shows that RB-Seeker is an efficient tool to detect both “aggressive†and “stealthy†botnets.

 

5. Strong Cryptography

5.1Tamper-proof command and update scheme

A vital aspect of botnet administration is the authenticity and integrity of commands. A bot should only accept commands issued by the botmaster. In current botnets, the botmasters commonly use only a very weak form of authenticity, eg., by using a simple password scheme before sending the actual command. Even if the botnets use stronger authentication schemes, these can typically be broken, eg., Storm Worm uses a 64 bit RSA implementation which can be defeated. In centralized IRC botnets, this lack of authenticity could for example be overcome by patching the IRC server used for command distribution in such a way that only the botmaster can send messages in the designated channel. However, when dealing with a decentralized network of equal peers, a botmaster needs to ensure that no hostile parties like defenders or other botnet groups can poison the botnet by injecting malicious commands.

Asymmetric cryptography offers a simple, yet effective way to do this: before releasing a bot in the wild, the botmaster creates a public/private pair of cryptographic keys of which the former one is hardcoded into the bot’s binary. Doing so enables the botmaster to securely sign any commands or  files  using his private key. All peers in the botnet are able to verify the commands employing the hardcoded public key, but given a reasonable key length(eg.2048 bits for RSA), no defender will manage to forge the signature.

5.2Rent a botnet

With the help of asymmetric cryptography, a botmaster  can take on the role of a trusted certificate authority, which provides an efficient way to rent the botnet to  others in parts or as a whole, for a variable amount of time, and for certain purposes.To protect against malicious lessees, it is advisable to  implement a blacklist containing all invalidated public keys.This blacklist is saved on each bot’s computer and only the botmaster may add or remove public keys using his private key to sign the order. Thus, all certificates which belong to an attacker can be revoked.

However, such a blacklist is of little use against attacks which require only a short timeframe to be carried out successfully. For example, a malicious lessee could buy a botnet certificate for spam distribution and misuse it by ordering all bots to send an e-mail to a specified address, thereby revealing their IP address or other sensitive data. In effect, an attacker could conveniently obtain valuable information about a botnet’s size as well as its overall structure. Therefore , renting a botnet should be considered as an option which has to be used with caution by a botmaster.

6. PREVENTIVE MEASURES

Only need a couple of hours for conventional worms to circle the globe since released from a single host. If worms using botnet appear from multiple hosts simultaneously, they are able to infect the majority of vulnerable hosts worldwide in minutes [7]. Some botnets have been discussed in previous sections. Nevertheless, there still plenty of them are unknown to us. How to minimize the risk caused by botnets in the future is the topic we discussed in this section.

6.1 Countermeasures on Botnet Attacks

Unfortunately, few solutions exist for a host to against a botnet DoS attack so far [3]. Albeit it is hard to find the patterns of malicious hosts, network administrators can still identify botnet attacks based on passive operating system fingerprinting extracted from the latest firewall equipment [3]. The lifecycle of botnet tell us, bots often utilize free DNS hosting services to redirect a subdomain to an inaccessible IP address. Thus, removing those services may take down such a botnet [3]. At present, many security companies focus on offerings to stop botnets [3]. Some of them protect consumers, whereas most others are designed for ISPs or enterprises [3]. The individual products try to identify bot behavior by anti-virus software. The enterprise products have nothing better solutions than nullrouting DNS entries or shutting down the IRC and other main servers after a botnet attack  identified [3].

6.2 Countermeasures for Public

Personal or corporation security inevitably depends on the communication partners [7]. Building a good relationship with those partners is essential. Firstly, one should continuously request the service supplier for security packages, such as firewall, anti-virus tool-kit, intrusion detection utility etc. [7]. Once something goes wrong, there should be a corresponding contact number to call [7]. Secondly, one should also pay much attention on network traffic and report to ISP if attacked by DDoS attack. ISP can help blocking those malicious IP addresses [7]. Thirdly, one is better to establish accountability on its system, together with a law enforcement authority [7]. More specifically, scholars and industries have proposed some strategies for both home users and system administrators, to prevent, detect and respond botnet attacks [16, 18]. Here we summarize their suggestions.

6.2.1 Home Users

TABLE II: RULES OF PREVENTION BY HOME USERS [18]

Type

 

Strategies

Personal  Habits

 

Attention while downloading

Avoid to install useless things

Read carefully before you click

Routine

Use anti-virus/trojan utilities

Update system frequently

Shutdown PC when you leave

Optional Operations

Back-up all systems regularly

Keep all software up-to-date

Deploy personal firewall

 

6.2.2 System Administrator

In the same way, there are correspond rules for system administrator to prevent, detect, and respond botnet attacks [16, 18]. As the prevention methods, administrator should follow vendor guidelines for updating the system and applications [18]. Also, keep informed of latest vulnerabilities and use access control and log files to achieve accountability [18]. As illustrated in Table III, these can help the system administrator to minimize the possibilities of botnets attacking.

 TABLE III: RULES OF DETECTION BY SYSTEM ADMINISTRATORS [18]

Rules

 

Notes

Regular monitor logs

Analyze the internet traffic for anomalies

Use network packet sniffer

Identify the malicious traffic in intranet

Isolate the malicious subnet

Verify IRC activity on host

Scan individual machine

They may contain malware

Once an attack is detected, system administrator should isolate those compromised hosts and notice the home users [16]. Then preserve the data on those infected hosts including the log files [16]. Besides, identify the number of victims via sniffer tools [16]. Finally, report the infection to security consultant [16].

7. CONCLUSION AND FUTURE CHALLENGES

To better understand the botnet and stop its attack eventually, we provide a botnet survey on existing researches. The content of discussion involves botnet formation and exploitation, and two typical topologies.

According to the discussion in Section 2, we have several ideas on different topologies. For IRC-based botnet issues, the thorny problem is that we can not get the source code of most of bots. Hence, depth analysis at networking level and system level for bots’ behaviors are hardly carried on. For P2P-based botnet issues, following practical challenges should be further considered: (1) maintaining the rest of bots after some have been taken down by defenders; (2) hiding the botnet topology while some bots are captured by defenders; (3) managing the botnet more easily; (4) changing the traffic patterns more often and make it harder for detection.

 As we can see, detecting and tracking compromised host in botnet will continue to be a challenging task. Traffic fingerprinting is useful for identifying botnet. Nevertheless, just like previous signature technologies discussed in Section 3, its drawbacks are obvious. We need an up-to-date knowledge base for all released bots in the world, which seems to be an impossible mission. Anomaly detection is another feasible approach. However, when infected hosts do not behave as unusual, it may be unable to detect  such a potential threat. Since current detecting technology depends on the happened attacking event, no guarantee for us to find every possible compromised hosts. One interesting issue about anomaly detection is the time efficiency. If an attack is occurs and we can capture the anomaly at first place and fix the relevant problems before it is used for malicious purposes, we say this anomaly detection is time efficient. We need focus on its time efficiency in the future work.

 In wireless context, especially for ad hoc network, we still have not got related research on both attacking and defending so far. There are lots of open issues: (1) How to find the shortest routing to attack target; (2) How to prevent the compromised hosts fromdetecting in the wireless network; (3) How to propagate the bots in the wireless network, especially before some compromised hosts off line.

 There are also some other interesting open issues need to be considered. To the best of our knowledge, by now, we cannot avoid DDoS attack derived from botnets. Even the attacking has been detected, no effective way to trace back and fight against it. Instead, we just simply shut down the compromised hosts or disconnect with the network, waiting for further command such as scanning virus or formatting the operating system. As the matter of fact, what we need indeed is avoiding bots propagating in the first step. Perhaps the only effective approach to eliminate botnets is deploying new protocols on routers worldwide. It is really a huge and beyond reality project. Then, why not consider installing it on a local gateway? Imagining, if the gateway could block the communication of bots between several domains, the attacker would not easily manage the compromised hosts worldwide. At the meantime, the gateway might give our information as to where the malicious command came from. Based on the plenty of evidences over network, it would be possible tracing back the initial attack. Nevertheless, it is very difficult to implement such an idea due to the following reasons: (1) It is hard to distinguish the malicious packets from the traffic flow; (2) Cooperating among domains is not very easy, and should consider the situation that some gateways are compromised; (3) How to trace the potential attack and who should be noticed for further analysis need to be studied.

REFERENCES

 [1] K. Ono, I. Kawaishi, and T. Kamon, “Trend of botnet activities,†in 41st Annual IEEE International Carnahan Conference on Security Technology, Ottawa, CA,

Oct., 2007, pp. 243-249.

[2] Wikipedia, “Internet bot†[Online]. Available: http://en.wikipedia.org/ wiki/Internet_bot.

[3] Wikipedia, “Botnet†[Online]. Available: http://en.wikipedia.org/wiki/ Botnet.

[4] B. Thuraisingham, “Data mining for security applications: Mining concept-drifting data streams to detect peer to peer botnet traffic,†in IEEE International

Conference on Intelligence and Security Informatics, ISI 2008, Taipei, Taiwan, Jun. 2008, pp. xxix-xxx.

[5] C. Mazzariello, “IRC traffic analysis for botnet detection,†in 4th International Conference on Information Assurance and Security, Naples, Italy, Sept., 2008,

pp. 318-323.

[6] B. McCarty, “Botnets: Big and bigger,†IEEE Security and Privacy, vol. 1, no. 4, pp. 87-90, Jul., 2003.

[7] G. P. Schaffer, “Worms and viruses and botnets, oh my!: Rational responses to emerging internet threats,†IEEE Security and Privacy, vol. 4, no. 3, pp. 52-58, May

2006.

[8] J. Mirkovic, G. Prier, and P. Reiher, “Attacking DDoS at the source,†in ICNP’02: Proceedings of the 10th IEEE International Conference on Network

Protocols, Paris, France, Nov., 2002, pp. 312-321.

[9] P. Bacher, T. Holz, M. Kotter, and G. Wicherski, “Know your Enemy: Tracking Botnets†[Online]. Available: http://www.honeynet.org/papers/bots/.

[10] T. Holz, S. Marechal, and F. Raynal, “New threats and attacks on the world wide web,†IEEE Security & Privacy, vol. 4, no. 2, pp.72-75, Mar/Apr., 2006.

[11] M. A. Rajab, J. Zarfoss, F. Monrose, and A. Terzis, “A multifaceted approach to understanding the botnet phenomenon,†in Proceedings of the 6th ACM

SIGCOMM Conference on Internet Measurement, Rio de Janeriro, Brazil, Oct., 2006, pp. 41-52.

[12] E. Levy, “The making of a spam zombie army: Dissecting the sobig worms,†IEEE Security and Privacy, vol. 1, no. 4, pp. 58-59, Jul., 2003.

[13] D. Cook, J. Hartnett, K. Manderson, and J. Scanlan, “Catching spam before it arrives: domain specific dynamic blacklists,†in Proceedings of the 2006

Australasian workshops on Grid computing and e-research, Hobart, Australia, pp. 193-202, Jan., 2006.

[14] J. Jung and E. Sit, “An empirical study of spam traffic and the use of DNS black lists,†in IMC ’04: Proceedings of the 4th ACM SIGCOMM conference on

Internet measurement, Taormina, Italy, pp. 370-375, Oct., 2004.

[15] A. Ramachandran, N. Feamster, and D. Dagon, “Revealing botnet membership using DNSBL counter-intelligence,†in Proceedings of the 2nd Conference on

Steps To Reducing Unwanted Traffic on the Internet – Volume 2, San Jose, USA, pp. 8-8, 2006.

[16] J. Govil, “Examining the criminology of bot zoo,†in 6th International Conference on Information, Communications & Signal Processing, Singapore, pp. 1-6,

Dec., 2007.

[17] P. Barford and V. Yegneswaran, “An inside look at botnets,†in Series: Advances in Information Security, Springer, 2006.

[18] R. Puri, “Bots and botnets: An overview,†Technical report, SANS institute, 2003.

[19] W. T. Strayer, R. Walsh, C. Livadas, and D. Lapsley, “Detecting botnets with tight command and control,†in Proceedings 2006 31st IEEE Conference on Local

Computer Networks, Tampa, USA, pp.195-202, Nov., 2006.

[20] M. Akiyama, T. Kawamoto, M. Shimamura, T. Yokoyama, Y. Kadobayashi, and S. Yamaguchi, “A proposal of metrics for botnet detection based on its

cooperative behavior,†in Proceedings of the 2007 International Symposium on Applications and the Internet Workshops, Washington D.C., USA, pp. 82-82,

Jan., 2007.

[21] J. R. Binkley and S. Singh, “An algorithm for anomaly-based botnet detection,†in Proceedings of the 2nd Conference on Steps to Reducing Unwanted Traffic on

the Internet, San Jose, USA, pp. 7-7, 2006.

[22] E. Cooke, F, Jahanian, and D. Mcpherson, “The zombie roundup: Understanding, detecting, and disrupting botnets,†in Proceedings of the Steps to Reducing

Unwanted Traffic on the Internet, Cambridge, USA, pp. 6-6, 2005.

[23] C. Livadas, R. Walsh, D. Lapsley, and W. Strayer, “Using machine learning techniques to identify botnet traffic,†in Proceedings 2006 31st IEEE Conference on

Local Computer Networks, Tampa, USA, pp. 967-974, Nov., 2006.

[24] T. Holz, M. Steiner, F. Dahl, E. W. Biersack, and F. Freiling, “Measurement and mitigation of peer-to-peer-based botnets: A case study on storm worm,†in

Proceedings of the 1st Usenix Workshop on Large-Scale Exploits and Emergent Threats, San Francisco, USA, pp. 1-9, Apr., 2008.

[25] P. Wang, S. Sparks, and C. C. Zou, “An advanced hybrid peer-to-peer botnet,†in Proceedings of the First Conference on First Workshop on Hot Topics in

Understanding Botnets, Cambridge, USA, pp. 2-2, Jul., 2008.

[26] R. Lemos, “Bot software looks to improve peerage†[Online]. Available: http://www.securityfocus.com/news/11390.

[27] I. Arce and E. levy, “An analysis of the slapper worm,†IEEE Security & Privacy Magazine, vol. 1, no. 1, pp. 82-87, Jan., 2003.

[28] J. Stewart, “Sinit P2P Trojan analysis†[Online]. Available: http://www.secureworks.com/research/threats/sinit/.

[29] J. Stewart, “Phatbot Trojan analysis†[Online]. Available: http://www.secureworks.com/research/threats/phatbot.

[30] F. C. Freiling, T. Holz, and G. Wicherski, “Botnet tracking: Exploring a root-cause methodology to prevent distributed denial-of-service attacks,†Lecture Notes in

Computer Science, Springer-Verlag, Germany, 2005, No. 3679, pp. 319-335.

[31] K. Chiang and L. Lloyd, “A case study of the restock rootkit and spam bot,†in Proceedings of the 1st Workshop on Hot Topics in Understanding Botnets,

Cambridge, USA, pp. 10-10, 2007.

[32] A. Brodsky and D. Brodsky, “A distributed content independent method for spam detection,†in Proceedings of the 1st Workshop on Hot Topics in Understanding

Botnets, Cambridge, USA, pp. 3-3, 2007.

[33] Y. Xie, F. Yu, K. Achan, R. Panigrahy, G. Hulten, and I. Osipkov, “Spamming botnets: Signatures and Characteristics,†in Proceedings of the ACM SIGCOMM

2008 conference on Data communication, Seattle, USA, pp. 171-182, Aug., 2008.

[34] C. C. Zou and R. Cunninqham, “Honeypot-Aware advanced botnet construction and maintenance,†in 2006 International Conference on Dependable Systems

and Networks, Philadelphia, USA, pp. 199-208, Jun., 2006.

[35] J. Corey, “Advanced honey pot identification and exploitation†[Online]. Available: http://www.phrack.org/fakes/p63/p63-0×09.txt, 2004.

[36] K. Seifried, “Honeypotting with VMware basics†[Online]. Available: http://www.seifried.org/security/index.php/Honeypotting_With_VMWare_Basics, 2002.

[37] Honeyd security advisory 2004-001, “Remote detection via simple probe packet†[Online]. Available: http://www.honeyd.org/adv.2004-01.asc, 2004.

[38] J. Bethencourt, J. Franklin, and M. Vernon, “Mapping internet sensors with probe response attacks,†in Proceedings of the 14th Conference on USENIX Security

Symposium, Baltimore, USA, pp. 193-208, Aug., 2005.

[39] N. Krawetz, “Anti-Honeypot technology,†IEEE Security & Privacy Magazine, vol. 2, no. 1, pp. 76-79, Jan., 2004.

[40] S. Racine, “Analysis of internet relay chat usage by DDoS zombies,†Master’s thesis, Swiss Federal Institute of Technology Zurich, Apr., 2004.

[41] H. Choi, H. Lee, H. Lee, and H. Kim, “Botnet detection by monitoring group activities in DNS traffic,†in Proceedings of the 7th IEEE International Conference

on Computer and Information Technology, Washington D.C., USA, pp. 715-720, Oct., 2007.

[42] D. Dagon, “Botnet detection and response, the network is the infection†[Online]. Available: http://www.caida.org/workshops/dns-oarc/200507/

slides/oarc0507-Dagon.pdf, 2005.

[43] A. Schonewille and D. J. van Helmond, “The domain name service as an IDS,†Master’s Project, Univ. of Amsterdam, Netherlands, Feb., 2006,

http://staff.science.uva.nl/~delaat/snb-2005-2006/p12/report.pdf.

[44] R. Villamarin-Salomon and J. C. Brustoloni, “Identifying botnets using anomaly detection techniques applied to DNS traffic,†in Proceedings of the 5th IEEE

Consumer Communications and Networking Conference, Las Vegas, USA, pp. 476-481, Jan., 2008.

[45] Y. Kugisaki, Y. Kasahara, Y. Hori, and K. Sakurai, “Bot detection based on traffic analysis,†in Proceedings of the 2007 International Conference on Intelligent

Pervasive Computing, Washington, DC, USA, pp 303-306, Oct., 2007.

[46] C. Langin, H. Zhou, and S. Rahimi, “A model to use denied internet traffic to indirectly discover internal network security problems,†draft, submitted to WIDA08.

[47] K. Pappas, “Back to basics to fight botnets,†Journal of Communications News, vol. 45, issue 5, pp. 12(1), May, 2008.

[48] X. Hu, M. Knyz, and K. G. Shin, “RB-Seeker: auto-detection of redirection botnets,†in Proceedings of 16th Annual Network & Distributed System Security

Symposium (NDSS’09), Feb., 2009.

[49] P. Sroufe, S. Phithakkitnukoon, R. Dantu, and J. Cangussu, “Email shape analysis for spam botnet detection,†in Consumer Communication and Networking

Conference (CCNC 2009), pp. 1-2, Jan., 2009.

 

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Chapter 2 – Getting Ready For Your AdSense Account

The first step in the preparation process is to have your initial website properly prepared. Please pay attention to the word “properly.” Google has very definite guidelines for websites so reviewing their Terms of Service is crucial to being accepted into the program. If your website does not fall within their established guidelines it will be unceremoniously rejected.

Look specifically for Google’s Program Policies. One item of importance is that Google only accepts completed websites. You are not allowed to have any pages “Under Construction.” Furthermore, check all your links and graphics making sure that all hyperlinks and source links are functioning as they should. Broken links can be a cause for rejecting your website.

Google also has a set of Quality Guidelines to which you must adhere in order to gain an approval. The Quality Guidelines and Program Policies lay forth exactly what is expected regarding your website’s content and other qualifications for membership into Google AdSense. All of these are easily accessible on the Google AdSense website. Granted not many people enjoy reading anyone’s terms of service and policies, but in the case of AdSense it is a necessity.

Second, you need to decide whether you’re signing up as an individual or business. The revenue you generate is taxable and you are advised to seek the counsel of an accountant in making this decision. Google asks whether you are registering as an individual or business.

Third, you need to open a checking account. In the application process Google will ask for information on where they can send your commission checks. It is advised that once you have your AdSense account setup that you switch to automatic deposit.

Once you have taken these three steps you are ready to make your request for a Google AdSense account. One mistake that so many aspiring adsense publishers make is that they do not read the Terms of Service. Google is very specific about the requirements and they are very diligent in seeing that they are obeyed. If you’re sloppy in the application process and after, you’re experience with AdSense will be very unfulfilling. Don’t miss out on an opportunity to generate income because of laziness or a nonchalant attitude.

Your approval is based only on the initial website submission. After you are approved you can submit as many websites as you like on a variety of topics. This does not mean that you can publish websites contrary to Google’s Terms and Service, but you are given a little more latitude in publishing your websites.

Maybe you don’t have a website but you wish to have an account. If this is the case Google allows you to sign up for a free blog at the company owned website http://blogger.com, allowing you to use this for your website submission. For an easy approval it is suggested that you take this route. Once you are approved then you can begin submitting your other websites.

Don’t spend a lot of money on web hosting services, as there are some great deals on the Internet. A recommended hosting company is Equus Hosting. As part of a good adsense strategy you want to have a great number of websites. Equus Hosting has a plan that allows you to have unlimited sites for one very low monthly price. In addition, they offer over 50 additional products and have 24/7 customer support.

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Do You Know What Your Adwords Consumers Searched For?

One valuable piece of information you can capture in your landing page is the keyword the user searched for. Using the strategy of having one keyword per ad group should already tell you what the consumer was looking for. But, if you use phrase or exact match, you may not have the complete search term. This information is valuable, since it will tell you what term consumers use to find you ad. You’ll discover what niche is bring consumers to your website. You can then use this to target other similar keywords. Plus you can alter your landing page for the search term.

The technique uses adwords dynamic keyword insertion. You may already know that the campaign creator at adwords-marketing-tool.com has it’s own method of keyword insertion. The dynamic keyword insertion built into Adwords works a little differently. Adwords assumes you have more than one keyword per ad group, and therefore can’t insert one keyword out of many into the ad. Instead, Adwords uses the search term for it’s dynamic keyword insertion.

That means you whenever you use the {keyword} in your ad, Adwords will replace it with the search term. Using it can tell you exactly what search term the consumer used.

You simply use this in the url for your landing page, in the form a querystring parameter. A querystring parameter is a piece of information you can pass to a page. It’s part of the url, but doesn’t affect the path or page name. The querystring is key value pairs. You will need server side scripting, like PHP or ASP.NET to take advantage of the technique.

For example, perhaps your landing page is domain.com/myPage.aspx. You can add the querystring like domain.com/myPage.aspx?search={keyword}. When Adwords displays your ad, it will replace the token with the search term and it will now be a parameter passed to your page. The following code in ASP.NET can parse the data from the querystring.

public string _searchTerm = string.Empty;

if (Request.QueryString["search"] != null)
{
_searchTerm = Request.QueryString["search"].ToString();
}

 

 

The search term is .

 

 

You take the search term and add it to a database so you have a record of every search term used to reach your website. You will learn exactly what consumers are looking for when they come to your website.

Episode #10 – Web Analytics TV With Avinash Kaushik and Nick Mihailovski

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One Adsense Website People Get Ready

As most people with an online business know already, one of the best ways of making money from a website is with Google Adsense.

If You have adsense ads on your website you know that it can be a good residual income provider without having to do a lot of extra work. It depends on how good your site is and how much traffic you get. You are also aware by now that one website is simply not enough to create a substantial residual income. What good is $2 a day? it is not much of a residual income, and how long did it take you to get the site up an running?

We all know that when it comes to adsense that it’s a numbers game i.e. the more websites you have out there means more revenue gained. One way of squeezing more revenue from adsense is to create more and more adsense websites. The idea is to keep building adsense websites and get them out there until you are satisfied with your monthly income, it might take 10, 20, or even 50 adsense websites until you are earning a substantial income from adsense alone.

You are probably thinking right now – How in the world am I supposed to create 50 websites with adsense on them when it took me 3 months to create one? Well there is a way and it is so cool that you will laugh an be amazed when you are doing it. You don’t even need a domain, well, you need one domain and just create folders for the other ones based on your domain website. You only need to create one page websites with adsense on them, and they are all hosted with your web host within your one real domain.

You can create an adsense website in 15 minutes, and as time goes on and you become more efficient you’ll be turning out adsense websites in 5 minutes, as many as you like to turn out a day. It is so simple.

Now you are probably thinking – Tell me how I can create an adsense website in 15 minutes and have it up and running generating revenue for me?

Here is a quote that I came up with a few years ago that you may be able to use and make sense of, It certainly helped me to get things done. It’s called “DO IT” – It’s better to do it than not to do it, because if you don’t do it, you’ll be sorry you didn’t, but when you’ve done it, you’ll be glad you did it – So Do IT.

Like anything in life, the thought of doing something worth while and constructive is much worst than the actual application. The trick is to just do ahead and do it, you’ll be glad you did it.

By now you are probably thinking – enough of the nonsense talk just tell me how I can create so many adsense websites without domains?

Okay I’ll tell you, you’re very impatient. Just follow the Google Cash link below after my name and if you like what you see, then get going. It’s time you started to increase your adsense earnings 10 fold and beyond. Here we go.

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Discover How to Get High Ctr’s With New Google Ads Every Time you Begin a Campaign

Google adwords is hands down the best way to promote any product or service. Getting your ads up and running in no time is a breeze with google adwords. To get competition breaking CTR’s on all your new campaigns then continue reading below.

Google gives preference to ads with higher CTR’s. Google places ads with a high CTR in the best spot possible as the more clicks you generate the more revenue they get. This means that if you design an ad with a better CTR than your competitior you will pay less per click to stay above them.

To test a new product or service we want to get as many clicks as possible in a short time frame. The part of your campaign apart from keywords to achieve this is the ad. The headline being the most important part this is where we will start.

Here are some examples of headlines that will provide good CTR’s from the beginning. Looking for Adwords?. Google Cash Scam?. Seo Elite Exposed. adwords miracle Dead?. All you need to do is insert your main keyword or the product you are selling instead of the one’s I have used as examples.

Next is the body of the text and your first step is to go to sales letter and write down all the benefits listed there. The best benefits the product solves will be found in the sales letter. Try to put in as many as you can while also doing a quick pre-sell of the product.

The only true indication will be to test these different ideas in your niche. Always split test your ads in google. When starting a new ad change the headlines slightly but keep the body the same. Let the ad run and the buyer will tell you what ad is best.

After you find the winning headline then change the body to push for more improvements. Don’t be afraid to look at your competitors ads and test some ideas you think would work. Modelling the best is spoken about alot online by the money makers. Also check the ads you are up against for ideas to modify and test in your campaign.

Use these proven ideas in your google adwords campaigns and see the CTR’s head towards the sky.

Make Money Online Video — Adwords – A bit about Google Adwords

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Adsense is Google’s Advertising Innovation for Website Developers

There’s a report circulating on the Internet that the ‘glory days’ of Google Adsense are over — because of a simple anti-website-publisher change that Google made to its Adwords program earlier this year.

Adwords is Google’s contextual advertising innovation for Internet advertisers that lets any average person (or small business, or large company) set up his/her/its own ads — to appear either on the Google Search Engine Page or on website pages like ours, or on both. Adsense is Google’s advertising innovation for website developers, which gives websites like ours the chance to earn small dollops of cash each time a site visitor clicks a contextual ad we display. Adsense helps website developers defray expenses related to website improvement and maintenance. For more details go to www.yourgoogleincome.com.  The aforementioned ‘Death Of Adsense’ Report, states that Google changed its Adwords Program in March 2006 to allow Adwords advertisers to bid a separate price for ads that displayed on the Google Search Engine Page as opposed to ads that displayed on website pages.
From that date forward, an Ad words advertiser could bid high for favorable Search Engine results (which, it is the claimed, are generally more beneficial to advertisers) and bid low for well-placed ads on websites (which, it is claimed, are generally less beneficial for advertisers). And, according to the author of ‘Death of Adsense’, that’s exactly what advertisers have gradually done over the last 6 months — causing Adsense revenues for websites to wilt badly.
Because we joined the Adsense Program around the time that the change was being implemented (unbeknownst to us), we really can’t compare our experience now with the so-called ‘glory days’ of Adsense. To know more about it login to www.guardadsense.com. There have been no ‘glory days’ for us to recall — nor to compare with. Just a modest trickle of encouraging and much-appreciated pocket-money.
But the ‘Adsense is dead’ report makes intriguing reading. And, for those who are interested in such subjects, click following to access a fully illustrated version of this article that contains a live link to ‘Life after Adsense’.
Jim and (co-author) Perihan Masters are a husband and wife team, living on the Aegean Coast of Turkey just 50 miles south of Izmir. Jim was born in Shanghai, China — of American military parentage. Peri was born on the Black Sea coast of Turkey near Trabzon, of Turkish military parentage…Enticed by a Financial Times advertisement, Jim joined a NATO sponsored enterprise in Ankara in 1974 where he met the beautiful and brainy Perihan, a rising young Turkish banking executive. Settled now in the heart of what was once the ancient Ionian Empire — the couple live an idyllic life by the sea. Writing, drawing and painting, teaching English, and providing computing service support to local businesses. They also sponsor the MSNBC award-winning Learning Practical Turkish Website which has built an enthusiastic international following of devoted Turkophiles and inquisitive language students of all ages.

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Google Adwords â?? a Definitive Guide to Internet Business Success

After seeing the title next question that comes into your mind – How is it going to help in improving my internet business? As the name suggests we are concentrating on means to use GOOGLE in getting sales, profits and money online.

It’s common nowadays that people go to Google to search and gather information online that they feel are interesting. Now….have you ever observed the results that come up? There are two lists. The first is a list of websites (aka search engine results page) and the second is a list of sponsored results.

You and I are aware that it is not easy for any website to appear on the first page of the results without “Search Engine Optimizationâ€. Google uses its own “ALGORITHM†to list websites based on various factors like relevance, links and so on.

However, with Adwords, your site can come up in the results under “Sponsored Links†category almost instantly. Within one hour after you make the payment for Adwords you can see your site go up on the results and you can make money. But it is not so easy, because there is a lot of competition.

The days are gone where we could sit back, relax and at the same time make money online. Now you need to know some tricks for Adwords. The main problem is that your competition will start to bid on your keywords.

The one little ‘secret’ of Google Adwords that I would like to share with you is… Not to create a campaign for your own website. On the other hand, promote other websites (as an affiliate). If someone buys something then you will be getting a part of it as commission. Believe it or not there are people who make millions of dollars, promoting other people’s products. All you have to do is use some of the tricks mentioned in my free report titled “GOOGLE ADWORDSâ€. (You can download your copy from the link below.)

The key to succeed in Adwords is in selecting the right keywords. If you have a real urge to make money online through Google Adwords, then here is the website get-free-google-adwords.com where you can download your own copy of a FREE Report On How To Optimize Google AdWords…

Seo Elite Free

google adwords tracking conversion

Automate Adwords Tracking With Google Cash Detective

What Google or any body for that matter doesn’t tell are the fundamentals of the advertising industry, like, what’s AdWords tracking? Are there any Adwords tools to do this? What do you mean by conversion tracking? Are there any ad words secrets? and so on.

Adwords tracking is key to the success of PPC. The fastest way to bring your website selling a product to a targeted audience is to advertise through the Google Adwords program. Tracking the clicks and conversions at the keyword level is the secret to success in any pay per click program.

There are software programs out there that do the job clean and efficient. But the question remains, how to find one which has a good track record and produces results.

The answer lies in a program called Google Cash Detective. A software produced by Chris Carpenter after a long period of research and programming. The online marketing world enthusiastically awaited launch of Google Cash Detective when it was first released on the fourth of June 2007, with MasterCard in their hands.

This software manages the Adwords tracking totally on auto pilot. This is an incredible tool for all the marketers out there to make their PPC campaigns a massive success without spending loads of cash and time.

Come 2009, this tool has undergone dramatic changes since its release in 2007 with completely intuitive Adwords tracking and management of your promotion budgets all on auto pilot.

The videos put out by Chris Carpenter is a must watch in order to see Google Cash Detective in action and appreciate the sheer power of this software. You’ll be simply impressed and will be impatient to own this product. It shows how this software helps you to identify a winner advertising campaign upfront and finishes up with a solid profit of $200 every day on your campaigns.

The one thing about this program is that you do not have to have any active campaigns to start off. All you must do is to simply imitate a winning ad copy that is supplied to you and make tiny changes to your ad copy.

This software undoubtedly will improve how we do Internet selling and will help us all make more profitable adwords campaigns making your fellow competitors dying for the Adwords secrets.

And if you’re a successful marketer yourself, you could be anxious that who ever buy Google Cash Detective will now be poaching all your most profitable advertising campaigns and you’re completely cut out of the action. You must watch the video demonstration by Chris Carpenter to get the feel of this robust software.

How To: Set Up Conversion Tracking

Unleash the Power of Ad Tracking: How to Track Ads for a Better Performance $3.88 Before you launch your first advertisement or campaign, before you address your first email, you need to find answers to two very important queries.Who is your target market?What makes them buy or sign up with an organization?The fastest as well as least expensive method for you to find out your answer to these questions is through testing and tracking….

---

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Business Tools for Success

You may have a profitable online business, however, have you quit your job and are able to work at home or take vacation whenever you like? If not, then you more than likely have only scratched the surface of what the internet has to hold. Learning more about how to prosper online can be found with the various business tools available online.

Today, others that are making money while lounging on the beach or sitting in front of the television watching their favorite soap opera or sporting events have compiled e-books or reports in order to help others do the same. These business tools can greatly aid those wishing to make an income without working 9 to 5. These tools are not just the ordinary tools you find online everywhere, these are the secrets, tips, and tricks that pros are using to live life the way they desire without having to punch a time clock.

Along with these fabulous reports and e-books, you can also find several business tools in the way of software that can aid your online business. Remember, once again, these are the same software programs the pros are using to make money while playing golf, sleeping, or shopping.

Without the proper business tools, no online business will make it very long. It takes hard work and the know how to bring traffic to your website. That is what all of these business tools offer; knowledge and the expertise of others that have tried every gimmick out there. They really know what works and what does not. That is why their business tools are so popular. Would you want to learn from a person that makes $5 a month or one that makes $10,000 a month? Of course, you want to learn from the person that has a proven track record making the most money online.

Some of the most popular e-books that will help your business succeed include “7 Ways to Make $700 in 7 Days”, “Building Your Online Business On Today’s Internet”, “building your own adsense empire”, and “Doing Business With PayPal”.

The most popular software on the market today includes Article Helper, Auto Content Pro, Brainstorm Domain Generator, and Blog Tracker. Of course, this is only a few of the software programs and informative e-books and reports available.

If you really want to be at the top and beat the competition, you must use all the resources available. If you decide to sit back and hope visitors find your website, you will still be working at your job and doing what the boss requires instead of being your own boss. Stay on top the newest business tools and other products that will put your website at the top of the search engines and visitors draining your bandwidth.

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